eCommerce Financial Strategy

• Guide clients on DTC financial best practices, including contribution margin optimization, inventory financing, and cash flow forecasting.
• Build financial models, forecasts, and scenario planning tools to support client decision-making.
• Provide insights on key eCommerce metrics like CAC, LTV, payback periods, and breakeven ROAS.
• Support pricing, discounting, and profitability strategies tailored to scaling brands.

Performance Reporting & Data Insights

• Work with clients to implement real-time financial reporting and dashboards, ensuring they have clear visibility on performance.
• Analyse key financial and operational data to provide actionable recommendations for growth and efficiency.
• Help clients track and improve profitability across different sales channels (Shopify, Amazon, marketplaces, wholesale, etc.)

Funding, Capital & Cash Flow Management

• Advise on fundraising strategies, whether equity, debt, or alternative financing options.
• Support brands with working capital planning, including inventory financing and supplier terms negotiation.
• Optimize cash flow strategies, ensuring businesses can scale sustainably without running into liquidity challenges.

Systems, Automation & Financial Tech

• Help clients implement automation and financial tools to streamline reporting and forecasting.
• Work with eClarity’s internal data team to enhance financial insights and dashboards for clients.

What We’re Looking For

• Evidence of operating as a trusted finance partner to a founder, CEO or CFO.
• Experience leading, managing or developing finance professionals.
• Confidence challenging senior stakeholders and making difficult commercial decisions.
• Ability to manage multiple businesses, clients or priorities without compromising quality.
• A proactive, decisive and hands-on approach, with a strong sense of ownership and accountability.
• The ambition and capability to progress into eClarity’s CFO as the business scales.

Must-Have Skills & Experience:

• Qualified accountant (ACA, ACCA, CIMA) or equivalent experience.
• 5+ years in a finance leadership role, preferably working with eCommerce, SaaS, or DTC brands.
• Deep understanding of eCommerce financials, including customer acquisition costs, LTV modelling, and contribution margins.
• Ability to communicate complex financial insights in a clear, actionable way to founders and operators.
• Experience in financial forecasting, budgeting, and strategic advisory for growth-stage businesses.
• A strong commercial mindset—you understand what makes an eCommerce business profitable and scalable.
• Ability to work independently and as a trusted finance partner to multiple clients.

Nice-to-Have:

• Experience as a HOF or finance lead in a DTC business.
• Familiarity with Shopify, Amazon, and eCommerce-specific financial tools.
• Experience advising on fundraising, venture debt, or alternative financing.
• Strong working knowledge of Xero

Why Join eClarity?

• Genuine pathway to CFO: Become an increasingly influential leader within the business, with the opportunity to progress into its CFO.
• Meaningful leadership responsibility: Operate as a genuine number two to the founder and help shape the company’s direction.
• High-growth client exposure: Work closely with ambitious DTC brands and help them solve complex financial and commercial challenges.
• Opportunity to build: Develop the team, raise standards and create processes that support continued growth.
• Technology-led environment: Join an innovative finance business combining eCommerce expertise with data, automation and AI.
• Autonomy and influence: Take ownership, challenge decisions and make a visible impact across the consultancy and its clients.
• Remote-first working: Join a flexible and ambitious team, working remotely from within the UK.

If this sounds like you, hit apply or email Kyle at kyle@hypergrowthrec.co.uk to find out more!