AION Auto UK
Head of Franchising
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Head of Franchising
Location: Hybrid, Slough & Regional Travel
Salary: Competitive & Excellent Benefits
AION Auto UK is a joint venture between Jameel Motors and GAC Group, one of China's largest automotive manufacturers. Following the successful UK launch of the AION V SUV and AION UT hatchback this year, AION is entering an exciting new phase of growth as it expands its presence across the UK.
With a growing portfolio of electrified vehicles, including Hybrid Electric Vehicles (HEV), Plug-in Hybrid Electric Vehicles (PHEV), Range Extended Electric Vehicles (REEV) and Battery Electric Vehicles (BEV), AION is building a retail network capable of supporting long-term growth and delivering an exceptional customer experience.
As part of a fast-growing automotive business, you will have the opportunity to help shape the future direction of the brand and play a key role in establishing AION as a leading name in the UK's electrified vehicle market.
About the Role
As Head of Franchising, you will play a pivotal role in leading the development and expansion of AION's UK retail network. Working closely with the Director of Network Development, senior leadership and retail partners, you will drive the franchise strategy, secure high-quality representation and ensure the network is positioned to support both commercial growth and customer satisfaction.
This is a highly visible role combining strategic network planning, franchising expertise, stakeholder management and project leadership. You will be responsible for managing the franchise lifecycle from prospect identification through to retailer appointment and site launch, while continuously optimising network coverage and partner performance.
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Key Responsibilities
- Define and continuously refine AION's UK retail partner representation plan and franchising strategy.
- Manage retailer mapping, network analytics and the franchise pipeline to optimise market coverage and support future growth.
- Identify, engage and secure best-in-class retail partners, leading franchise agreement negotiations and ensuring compliance with all relevant regulatory frameworks.
- Lead the appointment and onboarding of new franchise partners, from board approval through to turnkey site opening.
- Work closely with Network Operations to develop commercially aligned plans for new and existing retail partners while driving performance improvements.
- Lead regular network representation reviews, providing clear insight and recommendations to senior leadership.
Skills & Experience
- Significant experience within automotive Network Development, Franchise Development, Channel Development or a senior Regional Management role.
- Strong understanding of automotive retail operations, retailer standards, customer experience requirements and OEM network expectations.
- Proven experience managing franchise agreements and ensuring compliance within a retail network environment.
- Strong analytical and strategic planning skills, with the ability to use market insights and performance data to influence decision-making.
- Excellent stakeholder management and communication skills, with the ability to build credibility and influence at senior level.
- Demonstrated experience leading complex projects, including retailer appointments, site developments, relocations or network expansion initiatives.
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What We Offer
- Join one of the most exciting automotive brands expanding within the UK market.
- Play a leading role in shaping AION's national retail network strategy during a period of significant growth.
- Competitive salary and benefits package, including healthcare, life assurance and a salary sacrifice pension scheme.
- Employee Car Ownership Scheme.
- Hybrid working model, where business needs allow.
- Health and wellbeing support through BEN and the Unum Employee Assistance Programme, within a supportive and inclusive working environment.
If you are a commercially minded and relationship-focused automotive professional with a passion for network growth, franchising and building high-performing retail partnerships, we would be delighted to hear from you.
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