This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice, as long as you’re around until midday Pacific Time most weekdays.

Our existing Funnel Conversion Lead (Michael McCann) will report directly to you.

We don’t currently have a separate Head of Growth, so you’ll report directly into me, our CEO (Richie). I (Richie) am intense, so you’ll also be intense. You’ll work long days and regularly work on weekends. Our default workweek is 50-60hrs/wk.

This is an awful job for the vast majority of people looking for a job. Stay away! And for the right person, this will be the best role of your life :)

Key Responsibilities

Meta Click → Sale CVR

You are DRI for the end-to-end website CVR from Meta ads across all countries.

You will manage the rapidly expanding Funnel Conversion team, which consists of country-specific Product Squads (1x per country):

• 1x Funnel Conversion Lead
• 1x Engineer
• 1x Designer

You will be an excellent IC yourself at the below, and you will create the environment for your Leads to be excellent too:

• Customer & marketing understanding: Leads must go deep on our target customer(s) in their specific country. Why are they converting and why are they not? Specifically at this stage of the GLP-1 take-up cycle in this specific country.
• Ideas & prioritizing: Leads have many ideas, both macro & micro, produced from customer insights / session data / market research / funnel performance. Leads create precise hypotheses and order them ruthlessly. Leads’ experiments are always well designed to avoid unhelpful ambiguity of results.
• Execution: Leads are DRI for getting tests shipped. Leads run a Product Squad of 1x Engineer + 1x Designer. Tests get shipped rapidly and always to high-quality.
• Measure & learn: Leads measure everything important and use that information to inform their future testing.
• Improve tooling: You’ll work with the Leads to improve their tooling.

Key Traits

Specific to Funnel Conversion

• Experience: You've spent 5+ years leading & running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments. I have a strong preference for people who understand & enjoy the scary intensity of a high-growth startup.
• Macro swings: You don’t get stuck in hill climbing when we have no idea whether we’re yet on the right hill.
• Zest: You just get consumer. You have a strong taste for consumer experience and can tell when a flow feels dead, cringe, slow, confusing, or magical.
• Funnel literacy: You understand the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency (CPL, CAC, quality score, LP experience).
• Hands-on & autonomous: You've personally owned end-to-end testing, from ideation and setup all the way to QA and readouts. You haven’t simply managed an agency and/or a team. You don’t need your hand held & you don’t get overwhelmed easily.
• Analytics: You’re maniacal about your metrics. You're comfortable inside the data, naturally curious, and able to dig past top-line numbers into segments and behaviour. You have a hunger to improve and are constantly upskilling. You care a weird amount about your analytics stack.
• Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
• Engineering: You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.

General for Head-level

• Team: You hate incompetence as much as me. You run a team of strictly A-players, and you truly mean it.
• Trenches: You don’t hesitate to get your hands dirty in the trenches. You’re not too pretentious or senior to grind it out when needed — in fact you miss the times when that was more of your day-to-day.
• Strategy: You’re excellent in the trenches but you’re also the general at 30,000 ft deciding where to move the troops. You don’t get lost in the weeds and you always make sure we’re taking the required big swings. If not you, who?
• Excellence: You’re annoyingly capable at meta skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations.
• Agentic: You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. You've likely founded something in the past and it’s likely you want to start your own company in the future.
• Systems: You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.

Our cultural standards

We aim to make this your life's work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:

• Belief in the mission: We will have served 100 million patients by the end of 2030 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
• Unwavering integrity: We are at the frontier,