Krotos
Head of Growth
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Location: Remote Europe, ideally UK / Greece
Job Type: Freelance agreement to begin with
Reports to: CEO
About Krotos
Krotos builds software that changes how sound is created for video, games, and interactive media.
Our technology has been used on major productions including Avengers, Game of Thrones, and Lord of the Rings, and we are now building the next generation of AI-powered tools for sound creation.
Krotos Studio is our subscription platform for creating sound quickly and intuitively, while our emerging Video-to-Sound technology opens up a much larger opportunity across creators, post-production teams, and enterprise workflows.
We have strong products, an established customer base, and significant room to grow.
What we need now is a world-class growth operator who can turn that potential into a repeatable growth engine.
The role
We are looking for a Head of Growth who is both strategic and extremely hands-on.
This is not a role for someone who wants to manage agencies, write strategy decks, and delegate execution.
You should be comfortable moving between:
- analysing a funnel
- launching a Meta campaign
- reviewing Google Ads
- writing landing-page copy
- setting up an experiment
- interrogating attribution
- briefing or creating ad concepts
- improving lifecycle journeys
- working with Product on activation
- deciding what we should stop doing
You will own the commercial growth engine across acquisition, conversion, activation, and lifecycle.
Your job is simple to describe:
Build a repeatable system that grows Krotos Studio MRR rapidly and efficiently.
Mission
Build and lead a measurable, experiment-driven growth engine capable of moving Krotos from low-single-digit monthly growth towards sustained double-digit growth, while maintaining healthy unit economics and retention.
What you'll own
1. Growth strategy and prioritisation
Turn company growth objectives into a small number of clear priorities.
You will:
- Identify the biggest constraint in the funnel at any given time.
- Decide which problems are worth solving and which should be ignored.
- Translate growth targets into channel, funnel, and experiment plans.
- Build a clear weekly and monthly growth operating rhythm.
- Create accountability around measurable outcomes rather than marketing activity.
Every major initiative should have:
- Problem → hypothesis → baseline → experiment → target → owner → deadline → result → decision
2. Paid acquisition
Own the performance and scaling of our core paid channels.
Initially this means primarily:
- Meta
- YouTube
You should understand these channels deeply enough to diagnose performance yourself rather than relying entirely on agencies or specialists.
You will:
- Own CAC and new MRR targets.
- Analyse channel incrementality and spend elasticity.
- Improve conversion tracking and optimisation signals.
- Develop testing strategies across audiences, creative, offers, and landing pages.
- Determine when to scale, iterate, or kill campaigns.
- Build a repeatable process for discovering new audiences.
3. Creative growth engine
Build a system for producing and testing high-performing creative continuously.
Krotos is a highly visual product. Showing the product solving a real creative problem consistently performs better than abstract advertising.
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You will:
- Build a high-velocity creative testing programme.
- Develop hooks, concepts, and use cases with the creative team.
- Turn winning concepts into multiple variations.
- Build relationships with external creators and UGC partners where useful.
- Connect creative performance directly to customers and revenue rather than vanity metrics.
4. Website and conversion
Own the commercial performance of the website.
You will continuously improve:
Visitor → Account → Trial → First Meaningful Action → Paid
You should be comfortable:
- analysing behaviour using tools such as Clarity
- writing and testing landing pages
- developing persona-specific journeys
- running A/B tests
- improving mobile conversion
- simplifying pricing and calls to action
- matching ad messaging to landing experiences
You should be willing to build or modify a landing page yourself when that is the fastest way to learn.
5. Activation and product-led growth
Growth at Krotos does not stop when someone starts a trial.
You will work closely with Product to determine what behaviours predict conversion and retention.
You will:
- Define and continuously refine our First Meaningful Action.
- Improve time-to-value.
- Identify activation bottlenecks.
- Segment onboarding around customer needs.
- Use behavioural data to improve conversion.
- Help determine where paywalls, prompts, and upgrade moments belong.
- Develop referral and product-led acquisition loops.
6. Lifecycle and retention
Treat lifecycle as a growth channel rather than an email calendar.
Build journeys for users who:
- create an account but do not trial
- trial but do not activate
- activate but do not subscribe
- become inactive
- indicate cancellation intent
- churn
- are candidates for reactivation or upgrade
Measure lifecycle by incremental revenue, conversion, and retention.
7. Analytics and growth infrastructure
You do not need to be a data engineer.
You do need to understand analytics well enough to know when the data is wrong.
You will work with our analyst and engineering team to ensure we can reliably understand:
- CAC
- channel attribution
- cohort quality
- activation
- conversion
- churn
- new MRR
- retained MRR
- LTV
- payback
- experiment performance
You should be able to answer:
"What caused growth to change this week?"
without spending three days reconciling dashboards.
8. Build the growth team
Assess the current team, define what capabilities we actually need, and build the right organisation around the growth engine.
We want a small team of excellent operators rather than a large team of narrow specialists.
You should be comfortable:
- coaching people
- setting clear expectations
- identifying capability gaps
- hiring
- using freelancers or agencies when appropriate
- changing responsibilities when something is not working
What success looks like
First 30 days
- Understand the entire Krotos acquisition and conversion funnel.
- Establish trusted growth reporting and baselines.
- Identify the top 3 constraints to growth.
- Establish a weekly experiment and growth review.
- Audit Google, Meta, lifecycle, website, and activation.
- Stop low-value activity.
- Launch initial high-confidence experiments.
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60 days
- Establish consistent creative and landing-page testing.
- Improve at least one major funnel conversion rate materially.
- Build clear acquisition economics by channel.
- Establish a repeatable paid acquisition testing process.
- Improve lifecycle segmentation and automation.
- Define the activation metric that best predicts paid conversion and retention.
90 days
- Demonstrate a measurable increase in net new MRR.
- Have at least one acquisition engine capable of absorbing materially higher spend while remaining within agreed unit economics.
- Establish a predictable experiment cadence.
- Have a clear roadmap for the next growth constraint.
- Recommend the long-term growth team structure.
The person we're looking for
You are probably a specialised generalist.
You have an area where you're exceptional, but you understand the entire growth system.
You should have strong experience across several of:
- Performance marketing
- PLG / SaaS
- Conversion optimisation
- Lifecycle
- Analytics
- Creative strategy
- Landing pages
- Experimentation
- Product growth
You do not need 15 years of experience.
We care much more about whether you have repeatedly made things grow.
You should be able to demonstrate
- Growth you personally contributed to.
- Channels you personally operated.
- Experiments you designed and executed.
- Examples where the data contradicted your initial hypothesis.
- How you diagnosed a growth plateau.
- How you increased spend without destroying unit economics.
- Landing pages or funnels you improved.
- How you use AI to make yourself dramatically more effective.
- How you build systems rather than relying on heroic effort.
What we're explicitly not looking for
This role is unlikely to work if you:
- primarily manage other marketers
- rely heavily on agencies for execution
- measure success using reach, impressions, or content volume
- need a large team before you can make progress
- are uncomfortable with analytics
- have only ever owned one narrow marketing channel
- produce strategy faster than you produce experiments
- wait for perfect information before shipping
How we work
Krotos is a relatively small company, so everyone has to operate close to the work.
We value:
- ownership
- speed
- intellectual honesty
- curiosity
- high standards
- experimentation
- clear communication
- willingness to change your mind when the evidence changes
This is an opportunity to own the growth system of a company with proven technology, an established market, and significant upside.
If you're looking for a role where you can personally build the machine rather than inherit one, we'd like to hear from you.
What we offer
- The chance to shape the visual expression of genuinely innovative technology used by creators around the world.
- Meaningful ownership, direct access to decision-makers, and the ability to see the commercial effect of your work.
- A remote, collaborative team working across sound, film, games, technology, and AI.
- Room to experiment with modern creative and prototyping tools,
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