Consumer Electronics
Head of Growth
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Head of Growth | Consumer Electronics
Own the commercial engine. Accelerate digital growth. Build a best-in-class DTC operation.
A fast-growing international consumer electronics brand is looking to appoint a Head of Growth to lead its next phase of digital and commercial expansion.
With a strong reputation for product innovation and a loyal customer base, the business has ambitious plans to significantly increase the contribution of its digital channels. This role will be central to that journey, taking ownership of performance marketing, e-commerce, CRM, conversion optimisation and shopper marketing to build a scalable growth engine.
This is a hands-on leadership role for someone who loves data, understands customer behaviour, and knows how to turn digital channels into measurable commercial results. Someone with in-depth experience of martech would be ideal for this role.
The Role
As Head of Growth, you will own the company's commercial growth engine across DTC, e-commerce, performance marketing, CRM and shopper marketing.
This is not a role for a high-level strategist who delegates execution. The business is looking for an operator who understands the platforms, builds the frameworks, and drives performance through data-led decision making.
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You will:
- Own and develop all performance marketing, DTC, e-commerce, CRM and shopper marketing activity
- Drive the growth of digital revenue and increase the contribution of e-commerce channels to the overall business
- Build and implement attribution models, reporting frameworks, testing programmes and CRO strategies
- Own and optimise the marketing technology stack, ensuring data flows effectively across channels
What We're Looking For
- Proven experience leading growth, performance marketing or e-commerce functions within a consumer brand
- Deep expertise in e-commerce, conversion rate optimisation and customer acquisition
- Strong understanding of CRM as a complete customer lifecycle tool, from acquisition through to retention and advocacy
- Hands-on experience managing and optimising marketing technology ecosystems
- Highly analytical with a strong focus on measurement, attribution and commercial performance
- Comfortable working at both strategic and operational levels in a fast-paced environment
- Experience building reporting dashboards, testing frameworks and performance measurement models
- High level of martech knowledge and ownership
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Who You'll Be
- Data-first and analytical in your approach
- An operator who enjoys execution as much as strategy
- Comfortable working directly within platforms and tools rather than briefing work externally
- Passionate about optimisation, testing and continuous improvement
- Someone who builds scalable systems and processes, not just campaigns
Likely Backgrounds
- Head of Growth within a DTC scale-up
- Performance agency leader who has moved client-side
- High-growth e-commerce brand experience within health, beauty, home or lifestyle categories
- Consumer technology business with a strong digital, CRM and CRO focus
Why Join?
- Opportunity to build and own a critical commercial growth function
- Significant autonomy and direct impact on business performance
- High-growth environment with ambitious expansion plans
- Collaborative, entrepreneurial culture with fast decision-making
- Genuine opportunity to shape the future direction of the business
Package
£90,000 - £110,000 dependent on experience.
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