Eversfield Organic
Head of Growth
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Head of Brand, Growth & E-commerce
Location: Devon - 2 days a week to start, then will reduce.
Salary: £75,000-£95,000 + benefits
Ready to build the UK's leading premium organic food brand?
The Organic Butchery and Eversfield Organic are two of the UK's most respected direct-to-consumer organic food brands, trusted by thousands of customers who care deeply about quality, provenance and sustainability. We are now entering an exciting new phase of growth. Our ambition is to scale the business over the next three years. To achieve this, we're looking for an exceptional Head of Brand, Growth & E-commerce to join our Senior Leadership Team and lead our customer growth strategy.
This is not a traditional marketing role. We're looking for someone who combines strategic thinking with hands-on execution - someone who understands how to build brands, scale e-commerce businesses, improve customer retention and create exceptional customer experiences.
The Opportunity
Reporting directly to the CEO, you'll own the entire customer-facing growth agenda across our brands. From defining brand positioning and customer propositions to optimising the website, improving CRM, increasing subscriptions and driving commercial performance, you'll play a pivotal role in shaping the future of the business. You'll also lead the launch of an exciting new premium pet food brand, giving you the opportunity to build a new category from the ground up.
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What You'll Be Doing
- Develop and deliver the overall brand, growth and e-commerce strategy.
- Scale profitable online revenue while protecting margin and improving customer lifetime value.
- Lead CRM, lifecycle marketing, loyalty and subscription strategies to increase repeat purchase and retention.
- Own the digital trading calendar, promotions, merchandising and online commercial performance.
- Optimise Shopify customer journeys, landing pages, product pages and conversion rates.
- Use customer insight and data to shape propositions, product launches and marketing campaigns.
- Work alongside our paid media agency to improve customer acquisition, ROAS, CAC and overall marketing effectiveness.
- Build and lead a high-performing remote marketing team across CRM, content, creative, SEO, analytics and e-commerce.
- Manage PR, influencer activity and social commerce, including opportunities such as TikTok Shop.
- Lead Customer Services as a key driver of customer experience, retention and brand advocacy.
- Work closely with Product, Operations, Finance and Supply teams to ensure commercial initiatives are both ambitious and operationally achievable.
- Produce clear commercial reporting and performance dashboards to inform strategic decisions.
About You
You'll be a commercially minded growth leader who enjoys building businesses rather than simply managing marketing activity. You'll likely have:
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- Experience leading growth, e-commerce, CRM or commercial marketing within a DTC business.
- A proven track record of scaling online revenue while improving profitability.
- Strong experience with Shopify, Klaviyo (or equivalent CRM platforms) and digital trading.
- Expertise across customer acquisition, retention, conversion optimisation and subscription models.
- Experience leading remote teams, agencies and cross-functional stakeholders.
- Excellent commercial judgement supported by strong analytical skills.
- The confidence to operate as part of a senior leadership team while remaining hands-on when needed.
Experience within premium FMCG, food, grocery, health, subscription businesses or other repeat-purchase consumer brands would be highly advantageous.
Why Join Us?
This is an opportunity to make a genuine commercial impact within an ambitious founder-led business. You'll have the autonomy to shape strategy, build a best-in-class growth function and help define the future of two established premium brands - with an exciting new brand launch on the horizon. If you're passionate about building brands, delighting customers and delivering sustainable commercial growth, we'd love to hear from you.
N.B. All Applications are being managed by our retained recruitment partner, Lime Talent Ltd.
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