Pivotal London
Head of Growth
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Head of Growth – B2B Marketplace
Up to £120,000-140,000 + bonus + equity
London (Hybrid – 4 days in office)
Our client is one of the UK’s most recognised digital marketplace brands, connecting millions of consumers with tens of thousands of professionals across the UK.
The business is going through a major transformation, evolving from a traditional lead-generation and subscription model into a broader, product-led marketplace combining software, products and services for its professional customer base.
With a significant and growing base of free users already on the platform, the next challenge isn’t simply acquiring more customers. It’s building a modern Growth engine that converts that scale into long-term commercial value.
They’re looking for a Head of Growth to own the complete journey across acquisition, activation, onboarding, free-to-paid conversion, lifecycle, retention and expansion.
This is a Director-level opportunity for a commercially minded Growth leader who can combine strategy with hands-on problem solving across Marketing, Product, Sales, CRM and Data.
The Opportunity
- Own the end-to-end Growth strategy across acquisition, activation, conversion, retention and expansion
- Build a more predictable and scalable journey from free users through to paying customers
- Diagnose where Growth is being constrained and prioritise the highest-impact opportunities
- Balance self-serve and product-led Growth with Sales-assisted conversion
- Work with Product to improve onboarding, activation, customer experience and monetisation
- Diversify acquisition beyond established channels and identify new incremental Growth opportunities
- Build a structured experimentation roadmap across the entire customer lifecycle
- Use AI, automation and modern Growth tooling to create a smarter and more scalable Growth engine
- Influence significant acquisition investment and improve how Growth is measured
- Work closely with senior stakeholders across Product, Sales, Marketing, CRM, Data and Finance
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
- Develop and own the multi-year Growth strategy for the professional side of the marketplace
- Analyse the funnel to identify the biggest opportunities across acquisition, onboarding, activation, conversion, retention and expansion
- Improve the journey from free user through to paid customer
- Develop segmentation and lifecycle strategies across CRM, in-product journeys and Sales
- Optimise the relationship between self-serve Growth and Sales-led or Sales-assisted conversion
- Partner with Product to identify and remove friction across onboarding and the wider customer journey
- Build and prioritise a roadmap of Growth experiments across channels, propositions, journeys and customer segments
- Identify and test new acquisition channels, partnerships and Growth opportunities
- Use metrics including CAC, LTV, payback, conversion, retention and ARPU to guide investment decisions
- Improve attribution, measurement and understanding of incremental Growth
- Use AI and automation across areas such as customer segmentation, analysis, experimentation and Growth workflows
- Build scalable Growth systems, processes and playbooks that can compound over time
- Influence priorities across Product, Sales, Marketing, CRM, Data and Finance
Your Profile
- Strong Growth leadership experience within B2B, SMB, SaaS, marketplace, B2B2C or subscription-led businesses
- Experience owning Growth beyond acquisition, including activation, onboarding, conversion, lifecycle, monetisation and retention
- Ideally experienced within a two-sided marketplace or business where consumer demand creates value for a paying professional, merchant, seller or business customer
- Strong understanding of self-serve, PLG and/or free-to-paid Growth models
- Experience balancing self-serve journeys with Sales-led or Sales-assisted conversion
- Proven ability to solve Growth challenges through Product and customer journey improvements, not simply additional Marketing investment
- Commercially and analytically strong, with a good understanding of CAC, LTV, payback, conversion, retention and revenue
- Experienced building structured experimentation and test-and-learn programmes
- Able to identify and scale new acquisition channels and incremental Growth opportunities
- Practical experience using AI, automation and modern Growth tools to improve how Growth operates
- Strong cross-functional operator, comfortable influencing Product, Sales, Marketing, CRM, Data and Finance
- Strategic enough to set the long-term Growth agenda while remaining close enough to the detail to personally diagnose problems and drive solutions
- A hands-on, curious and commercially minded operator who enjoys building and improving Growth engines
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You could already be operating at Head of/Director level, or you may be an exceptional Head of Growth ready to step into a broader Director-level mandate. What matters most is the Growth engine you’ve personally helped build, the problems you’ve solved and the commercial impact you’ve delivered.
This role is less suited to traditional Marketing Directors whose experience has become predominantly strategic or team-led, pure Performance Marketing leaders focused primarily on paid acquisition, or enterprise B2B marketers predominantly focused on ABM and long sales cycles.
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location