EVE LOM
Head of Growth
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About EVE LOM
For over four decades, EVE LOM has been a pioneer in radiant skin health — fusing British heritage, artisanal craftsmanship, and botanical science and innovation to create skincare that embodies balance, purity, and timeless beauty.
Celebrated globally for its iconic cleansing balm and holistic approach to skincare, EVE LOM continues to evolve its legacy, bridging tradition and modernity.
Guided by a three-year strategic roadmap, the brand is focused on:
- Driving cleansing leadership and global authority
- Building a second growth engine as it evolves into multi-categories and markets
- Fostering a relevant, consumer-focused brand and engagement strategy
The EVE LOM brand is at a significant point of evolution, with a new global brand team, strategic direction, and impact plan being developed at its home in London. This is an exciting opportunity for the right individual to be part of shaping the future of the brand itself, the business, and the team culture.
We are seeking an experienced commercial and brand leader to unite our Sales, Marketing, and e-Commerce capability into one high-performing growth engine — driving revenue, brand equity, and profitable, sustainable growth for EVE LOM.
Role Purpose
Reporting to the Global Brand President, this role will lead EVE LOM's global commercial growth strategy — bringing Sales, Marketing, and E-Commerce together under a single, unified leader for the first time. This is a newly created role, formed by merging the previous Sales Director and Marketing Director positions and combining all International Sales ex China into one function, reflecting the brand's shift towards a single commercial owner and a growth mindset embedded across the whole team.
The Head of Growth will serve as the commercial engine of EVE LOM's international business — owning the P&L across the four key growth channels for these markets (Direct, Amazon, S-Commerce, and Specialty Multi), and setting the Marketing and go-to-market strategy for the brand globally, ensuring every sales, marketing, and eCommerce decision drives measurable commercial impact while protecting the brand's premium positioning.
Key Accountabilities
Commercial Strategy & Revenue Growth
- Own the global commercial growth strategy (ex China), delivering ambitious net sales, retail sales, and profitability targets across all international markets and channels
- Develop and lead the annual commercial planning, forecasting, and budget process
- Manage the commercial P&L, ensuring sustainable, profitable growth
- Identify new market opportunities, distribution channels, and strategic partnerships to accelerate growth and develop market-specific growth strategies
- Partner with the Global Brand President and Leadership Team to deliver strategic business objectives
Sales Leadership
- Develop and lead the global sales organization to achieve revenue and profitability targets, including full ownership of International Sales (excluding China)
- Drive performance across distributors, direct markets, and strategic retail partners
- Strengthen relationships with key global accounts to maximize long-term commercial opportunities
- Ensure consistent execution of commercial strategies while protecting premium brand positioning
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E-Commerce & Digital Growth
- Develop and execute the global eCommerce growth strategy across owned channels and retailer.com platforms.
- Drive profitable growth across DTC websites, marketplaces (including Amazon), and key retail partners, bringing Direct and Amazon Sales fully in-house
- Lead digital trading, merchandising, and promotional planning to maximize conversion, customer lifetime value, and profitability
- Optimize CRM, email, SMS, paid media, and affiliate marketing performance, in partnership with appointed agencies
- Ensure digital customer experience supports both commercial growth and premium brand positioning
Brand & Marketing Leadership
- Develop and execute the global marketing strategy (all Markets) to support commercial growth and strengthen brand equity
- Work in partnership with our China team to develop and execute global Marketing and GTM strategies that meet the needs of all EVE LOM consumers around the world
- Ensure consistent global brand positioning, messaging, and visual identity across all markets and customer touchpoints (inc China)
- Ensure an effective GTM strategy is implemented across all regions, channels, and launches, working hand in hand with direct teams plus partners and distributors
- Lead integrated marketing campaigns that can be executed across digital, social, influencer, PR, retail, and trade marketing teams
- Lead media agency relationships and relevant agency partnerships
- Partner with Product Development to deliver commercially successful launches and go-to-market strategies
- Utilize consumer insights, market intelligence, and competitive analysis to identify new growth opportunities and optimize marketing investment
- Ensure all marketing activity delivers measurable commercial impact and ROI
Performance & Commercial Excellence
- Define and monitor KPIs across Sales, Marketing, and eCommerce.
- Use data and analytics to drive decision-making, improve commercial performance, and optimize investment.
- Develop promo and trade marketing plans that drive sales while protecting brand equity
- Foster a culture of continuous improvement and commercial accountability across the team
- Provide forward-looking commercial insight that enables leadership to make confident, well-informed decisions on investment, growth, and resource allocation.
- Challenge costs, assumptions, and strategic choices constructively — acting as the commercial conscience of the leadership team.
Key Deliverables / KPIs — First 6 Months
- Merged Sales & Marketing team fully mobilized, with clear roles, ways of working, and a growth mindset embedded across the function
- Commercial strategy & FY plan defined for the four focus growth channels (Direct, Amazon, S-Commerce, and Specialty Multi), aligned with the Global Brand President
- International Sales structure (including APAC) consolidated under a single point of accountability, with clear reporting cadence in place
- eCommerce & Amazon capability transitioned in-house, with the S-Commerce agency/contract terminated and a full-time hire onboarded
- Content & S-Commerce connectivity established with the Content & Advocacy team, driving conversion & brand visibility
- Baseline KPI framework & reporting dashboard established across Sales, Marketing, & eCommerce
- Key account and distributor relationships reviewed, with a clear plan to strengthen top-tier partnerships
- Cross-functional relationships established with Product Development, Content & Advocacy, & the wider Leadership Team.
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Key Success Measures
- Global Net Sales Growth & Retail Sales Growth — linked to Market Share goals
- Gross Margin & Profitability
- eCommerce Revenue & Conversion
- Key Account Performance
- Brand Health & Awareness
- Marketing ROI
- Customer Acquisition & Lifetime Value
- Team Engagement & Capability Development
Candidate Profile
- 12-15+ years' progressive commercial experience in Sales, Marketing, or eCommerce, including significant time in a P&L-owning leadership role
- Experience unifying or leading multi-disciplinary commercial teams strongly preferred
- Proven track record of delivering profitable revenue growth across direct, retail, and marketplace channels, with hands-on experience of Amazon / key eCommerce platforms
- Strong commercial network, with direct and distributor relationships — in category preferred
- Strong brand and marketing leadership credentials — able to balance commercial performance with protecting premium brand equity and positioning
- Skilled at assessing market, competitive, and performance data side by side and distilling it into sharp, actionable insight that informs commercial strategy and investment decisions
- Experience building and leading integrated GTM strategies cross-functionally with a track record of successful product launches in partnership with Product Development
- Commercially astute with excellent analytical, negotiation, and strategic thinking skills
- Comfortable operating at both strategic and operational levels, and able to challenge constructively at leadership level
- Experience working with multicultural, international teams; proven experience servicing UK, US, and EMEA markets. Asia/APAC market experience an advantage, given oversight of the region within this role.
- Experience in consumer goods, luxury beauty, or FMCG environments strongly preferred.
- Ideally experience working within a Group/parent company reporting structure, and comfortable operating with a dotted line into a wider international commercial or S-Commerce function.
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