The Growth Foundation
Head of Growth
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A well-established, exciting consumer brand is looking for an experienced Freelance Head of Growth (with potential to go perm) to support the business through a busy trading period.
This is a hands-on role with responsibility for performance marketing, CRM and ecommerce growth. The initial focus will be supporting both acquisition and retention, before moving into a more acquisition-focused role later in the contract.
This role would suit someone who can get up to speed quickly and make an immediate impact.
Key Responsibilities
- Lead paid social activity, with a particular focus on Meta.
- Own CRM strategy and execution through Klaviyo.
- Work closely with the Ecommerce Manager to optimise the Shopify Plus website, improving conversion, merchandising and online trading performance.
- Partner with creative teams to develop and optimise lower-funnel creative.
- Use data and performance insights to identify opportunities across the customer journey.
- Report on key growth metrics, including ROAS, CAC, LTV, conversion and retention.
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The Ideal Candidate
- Available immediately or at short notice
- Experience within beauty, wellness or premium consumer brands would be advantageous, as would experience in a start-up or scale-up environment.
- Experience in a senior Growth, Performance Marketing or CRM role within a D2C business.
- Strong hands-on experience across Meta and paid social.
- Experience managing and optimising a Shopify Plus ecommerce platform.
- A commercial and analytical approach, with the ability to work at pace.
- Experience within beauty, wellness or premium consumer brands would be advantageous, as would experience in a start-up or scale-up environment.
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We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
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