Cranberry Panda
Head of Growth
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Head of Growth – DTC Ecommerce
Location: London - Hybrid
Salary: £70,000 to £75,000
Are you a commercially-minded ecommerce leader who thrives on owning the numbers, challenging assumptions, and driving sustainable growth?
We're partnering with a fast-growing consumer products business with a portfolio of established direct-to-consumer brands sold via their own ecommerce sites, Amazon, and major UK retail partners. With ambitious international expansion plans and a growing focus on subscriptions and customer retention, they're looking for a Head of Growth to take ownership of ecommerce performance across the business.
This is a strategic leadership role rather than a hands-on media buying position. Paid media is managed by specialist agency partners, you'll define the commercial targets, challenge performance, and ensure every pound invested delivers profitable growth.
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As Head of Growth, you'll own the ecommerce P&L and be responsible for driving profitable revenue growth across multiple consumer brands. Working closely with the Founder initially, you'll quickly transition into a highly autonomous leadership role with genuine ownership of strategy, performance, and commercial outcomes.
Responsibilities:
- Own the ecommerce P&L
- Define customer acquisition and profitability targets
- Lead and challenge external agency partners
- Identify new growth opportunities
- Improve customer lifecycle and post-purchase journeys
- Support expansion into international markets
- Produce clear weekly and monthly commercial reporting
- Take increasing ownership of strategic decision-making
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Requirements:
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You'll already have experience leading growth for an ecommerce or DTC business and be comfortable making commercial decisions backed by data...
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Proven experience owning ecommerce growth
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Understanding of CAC & customer lifetime value
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Experience managing paid media agencies
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Solid understanding of Meta, Google, and TikTok advertising
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A track record of driving growth beyond paid media
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Strong commercial acumen & confidence working with founders
Experience with subscription-based products, repeat-purchase consumer brands, or international market launches would be advantageous but isn't essential.
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