Twinkl Educational Publishing
Head of Growth Analytics
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Head of Growth Analytics
Location: UK Remote or Hybrid with visits to our Sheffield HQ, 6 times a year
Contract: Permanent
Hours: 37.5 hours (Core hours 10:00am - 2:00pm Monday - Friday)
We're here to help those who teach. It's what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
We’re looking for an exceptional Head of Growth Analytics to lead the analytics, experimentation and data strategy that powers customer acquisition and demand generation.
This is a senior data leadership role with significant strategic and technical influence. You will shape how we use data across marketing, define the analytical standards that underpin high volume, multi channel campaigns, and ensure our investment in growth delivers measurable commercial value.
You will lead a specialist analytics team, act as the data authority for our MarTech ecosystem, and work closely with the Chief Growth Officer, Channel Leaders, Product and Technology teams as well as external partners.
What will you be doing?
- Setting the strategic direction for marketing analytics, experimentation and data.
- Leading, mentoring and developing a high performing specialist analytics team.
- Translating complex commercial challenges into clear, value focused analytical questions.
- Developing advanced modelling approaches to understand customer acquisition and optimise the full acquisition funnel.
- Shaping and leading experimentation across marketing campaigns and product development.
- Defining technical standards for campaign tracking and ensuring high quality, reliable data.
- Overseeing the integration of our MarTech platforms with the wider enterprise data environment.
- Providing senior leaders and channel heads with clear, actionable performance reporting and insight.
- Using statistical, predictive and optimisation techniques to inform investment and budget allocation.
- Leading relationships and contract negotiations with data and technology vendors.
- Partnering with Product and Technology to develop scalable data pipelines and architecture.
- Ensuring marketing data is managed securely, compliantly and ethically.
- Taking accountability for commercial outcomes, value realisation, delivery standards and risk.
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What you’ll bring:
- A proven track record of leading and developing high performing analytics teams.
- Expertise in marketing analytics, customer acquisition and full funnel measurement.
- Significant experience working with large datasets, statistical modelling and complex experimentation programmes.
- Strong technical leadership experience in a high spend, multi channel growth or marketing environment.
- The ability to frame complex commercial problems and turn analysis into strategic recommendations.
- Strong stakeholder management and influencing skills, with the confidence to work with senior and executive audiences.
- Experience managing strategic technology and data vendors, including contract negotiation.
- Strong change-management capability and experience leading teams through complex transformation.
- A strong commercial mindset, with experience connecting analytical activity to measurable business value.
Technical expertise:
- You will have strong technical capability across analytics, data engineering and the modern data ecosystem, including:
- Marketing technology and tracking platforms such as GA4, Adjust and Iterable.
- Deep knowledge of marketing attribution, cost allocation, MMM and incrementality testing.
- SQL and analytical programming languages such as R or Python.
- Modern Data Stack technologies and cloud architecture, specifically AWS and dbt.
- Data pipelines, integrations and enterprise data architecture.
How you’ll make an impact:
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- Improve the quality and volume of customer acquisition.
- Maximise ROI across complex, multi channel campaigns.
- Build robust full funnel measurement and experimentation capabilities.
- Give senior leaders confidence in the data behind growth decisions.
- Create scalable, reliable connections between MarTech and enterprise data systems.
- Develop the people and capabilities needed to deliver our future data strategy.
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
Benefits:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
- Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
- 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
- An additional day of annual leave, a Me Day, to take time for yourself
- Charity day to volunteer and support a registered charity of your choice
- Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
- Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
- 4 x annual salary death in service life assurance
- Enhanced pension after long service
- Enhanced parental and adoption leave after long service
- Quarterly awards designed to reward and recognise our wonderful Twinkl employees
- Seasonal events for all UK employees so you can catch up with your new colleagues in person
- Twinkl Subscription
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