What doesn't exist yet is the growth machine connecting all of that together. There has deliberately been no paid acquisition spend to date. Rather than pouring money into an unfinished funnel, the team has focused on getting the product right first.

So you'll get the opportunity to establish the measurement and attribution foundations, launch the first acquisition experiments and determine where the business should invest. You'll have a six-figure marketing budget, but this is test-before-scale. Start intelligently, prove the economics and the investment grows behind what works.

You'll be hands-on

This is a small, genuinely early-stage business, and that's an important part of the opportunity. You won't arrive to find a five-person growth team waiting for instructions. Initially, you are the growth team.

You'll have agencies and specialists around you, but no direct reports are expected for approximately the first 6–12 months. They want someone who enjoys moving between strategy and execution: deciding what matters, deprioritising what doesn't, then rolling their sleeves up and making things happen.

Over time, the opportunity is to prove the model, move full-time and build the team and function underneath you.

Who could be right?

We're looking for a senior T-shaped B2C marketer who brings a combination of:

• Performance + brand.
• Data + creativity.
• Strategy + execution.

You'll probably have a strong grounding in performance/acquisition and experience managing at least six-figure budgets, but you'll be much broader than a paid media specialist. You should be able to talk confidently about CAC, attribution, conversion, revenue and LTV, but I'd equally expect you to get excited talking about a clever brand activation you created, an experiment you launched yourself or a way you generated attention without simply increasing media spend.

You'll be comfortable with modern MarTech, analytics and AI, and you'll still enjoy getting into the tools yourself. Marketplace experience would be useful, but it isn't essential. Neither is travel or wellbeing experience. We're open to strong B2C marketers from consumer tech, marketplaces, travel/experiences and other high-consideration consumer categories.

Experience marketing a higher-ticket purchase is particularly interesting. This customer isn't deciding whether to spend £40 on an impulse purchase. The average transaction is just under £4,000, so understanding longer consideration cycles, trust and emotional purchase drivers matters.

The audience also skews relatively HNW, but this isn't conventional luxury marketing. They want somebody who can communicate with a discerning, affluent consumer with sophistication and empathy, without automatically turning everything into “posh”, status-led or generic luxury messaging.

Most importantly, you'll need to genuinely enjoy building.

If the idea of being the first marketer, having real ownership, working directly with the leadership team and creating the playbook rather than inheriting one sounds exciting, this could be a brilliant opportunity.

The practical bit

This is designed to begin as a fractional role for approximately six months, working 3 days per week, with the intention/opportunity to move into a full-time leadership role as the business develops. The exact conversion point is flexible rather than tied to an arbitrary date.

It's fully remote within the UK, with occasional opportunities to get together with the team. Salary is £80,000–£90,000 FULL-TIME EQUIVALENT and will be pro-rated for the initial 2–3 day commitment, plus equity.

For complete clarity: at 3 days per week, that's approximately £48,000–£54,000 annualised + equity

If you've built B2C growth before, can combine commercial performance with genuinely strong brand thinking, and fancy doing it again with far more ownership, I'd love to hear from you.