Exacta Solutions Ltd
Head of Growth– FinTech
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Our client is an international, technology-led financial services business operating across multiple regulated markets. As the company enters its next stage of growth, it is looking for an experienced Head of Growth to lead customer acquisition, conversion, engagement, and retention across its digital channels.
The Role
The Head of Growth will own the company’s marketing-led growth strategy, combining performance marketing, customer analytics, CRM, and lifecycle optimization to deliver measurable increases in customer numbers, revenue, and lifetime value.
Working closely with senior leadership and teams across Marketing, Product, Data, CRM, and Technology, the successful candidate will develop scalable campaigns, improve the full customer funnel, and establish a strong, data-driven growth culture.
Key Responsibilities
- Develop and execute the company’s international growth marketing strategy.
- Lead customer acquisition across paid search, paid social, display, programmatic, affiliates, and other digital channels.
- Own the full marketing funnel, from awareness and lead generation through registration, activation, conversion, and retention.
- Manage marketing budgets and optimize performance against CAC, ROAS, conversion, retention, and lifetime value.
- Develop customer segmentation, CRM, and lifecycle campaigns to improve engagement and retention.
- Work with Product and Technology teams to optimize landing pages, onboarding journeys, and conversion funnels.
- Establish attribution models, dashboards, and reporting frameworks.
- Use customer and campaign data to identify growth opportunities and improve marketing performance.
- Lead testing across audiences, messaging, creative assets, channels, and customer journeys.
- Ensure marketing activity is appropriate for a regulated financial-services environment.
- Build, lead, and develop high-performing marketing and growth teams.
- Present performance results and strategic recommendations to senior leadership.
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Candidate Profile
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- Significant experience leading growth or performance marketing within FinTech or regulated digital financial services.
- Proven success managing large-scale customer acquisition and retention campaigns.
- Strong knowledge of paid media, CRM, lifecycle marketing, attribution, and conversion-rate optimization.
- Experience managing substantial marketing budgets with clear accountability for ROI.
- Strong understanding of CAC, ROAS, conversion, churn, retention, and customer lifetime value.
- Highly analytical and experienced in using data to guide marketing investment and strategy.
- Experience collaborating with Product, Data, CRM, Creative, and Technology teams.
- Strong leadership and senior stakeholder-management skills.
- Experience in online trading, brokerage, investment platforms, payments, banking, or wealth technology would be highly relevant.
Please share your CV if you are interested. We will contact the shortlisted candidates.
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