ETFBOOK
Head of Growth
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Head of Growth
Location: Remote (European Time Zone), or hybrid from the office in London, Zurich or Cracow.
Contract Type: B2B (or employment contract in Switzerland)
About us
ETFBOOK is a Swiss AI Data company providing data, analytics, and workflow automations in the Exchange Traded Funds (ETFs) space. Founded in 2020, we aim to make global ETF data accessible, actionable, and valuable for institutional participants in the global ETFs ecosystem, including ETF issuers, index providers, fund service providers, market makers, exchanges, and buy-side institutions.
We provide access to our products through user-friendly Web Application and robust APIs, covering areas such as product data, fund flow tracking, performance comparisons, liquidity assessments, and much more.
About the role
As we scale across EMEA, AMER and APAC, we are looking for an entrepreneurial and commercially minded Head of Growth to build ETFBOOK global growth engine. You will sit at the intersection of Sales, Product, Data and Marketing teams, turning ETFBOOK data, platform, and expertise into market awareness, qualified demand, enterprise pipeline and ARR growth. You will own the Growth strategy and operating rhythm, including our quarterly Sales Campaign model, with a clear focus on how to accelerate ARR growth and broaden enterprise-adoption of ETFBOOK capabilities in the global ETF ecosystem.
Responsibilities
- Design quarterly Sales Campaigns aligned with the Product Roadmap, regional Sales priorities, ICPs and strategic products/datasets. Every campaign has clear target accounts, messaging, activities, KPIs, and commercial objectives.
- Define the Campaign Playbook and ensure cross functional alignment by unifying Marketing, Product, Data, and Sales teams around shared revenue growth goals and metrics.
- Work closely with SDRs and AEs to turn campaigns into qualified meetings, opportunities and ARR growth by providing necessary expertise, collateral, and playbook for user acquisition, activation, retention, and monetization.
- Together with regional Head of Sales and Finance, introduce growth analytics metrics, attribution and reporting: pipeline generated, conversion, campaign ROI and revenue impact.
- Translate ETFBOOK product capabilities and data assets into compelling commercial propositions by working closely with Data Analytics and Product teams in development of ETFBOOK thought leadership and strong content engine to strengthen market visibility, our USPs and positioning in the global ETF ecosystem.
- Implement integrated Go-to-Market approach (GTM) across ETFBOOK data & insights, content, digital, events, webinars, ABM and outbound Sales. Ensure these activities operate as one commercial growth engine.
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Quarterly Sales Campaign
The Head of Growth will establish a repeatable quarterly sales campaign cycle:
- PLAN - select 1–3 priority products, datasets, features or market propositions with Sales and Product. Prioritize accounts and ICPs.
- BUILD - develop messaging, USPs, data-led content, landing pages extensions, and sales enablement contents. Provide tools.
- LAUNCH - coordinate execution across EMEA, AMER and APAC, aligning Growth activity with regional Sales plans and strategic accounts.
- CONVERT - monitor campaign performance continuously and optimize activity based on results where applicable.
- REVIEW - measure ROI and conversion, capture learnings and feed them into the next quarter.
Success Metrics
- ARR generated/influenced by Growth
- Growth-sourced and influenced pipeline
- Campaign ROI and pipeline generated per €/$ invested
- Engagement and reach within ETFBOOK target institutional audience
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Requirements
- 6–12+ years in B2B SaaS, FinTech, financial data, capital markets or product technology company.
- Strong commercial mindset, strategic thinker, and advanced analytical skills.
- Excellent planning, consulting, and communication skills.
- Experience in a fast-moving, international, multi-stakeholder environment.
- Hands-on, entrepreneurial and comfortable building a function from the ground up.
- Strong ownership mentality.
- Experience with financial institutions, ETFs issuers, asset management, or financial data is strongly valuable.
- Bachelor’s or Master’s degree in Business, Finance, Management, Marketing, Economics or a related field is valuable, but proven commercial mindset matters most.
- Fluent English, other languages desired.
What we offer
- Competitive compensation package.
- 100% remote work from anywhere within the European time zone, or hybrid from the offices in London, Zurich or Cracow.
- Competitive B2B contract or employment contract in Switzerland.
- Exciting growth opportunities in a fast-paced startup.
- Impactful work: help revolutionize ETF data market, currently the fastest growing area of finance and asset management industries.
- Have a real impact on developing products: your work will directly influence live projects, delivering measurable results in real-world applications.
- Culture of innovation: collaborate with forward-thinking professionals in technology and finance where experimentation and creativity are encouraged.
- Team-building events at least twice a year, hosted in various European locations.
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