Veblen International
Head of Growth
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Job Title: Head of Growth
We are currently recruiting for an exciting opportunity with a fast-growing, female-founded wellness brand that is transforming the women's health space through innovative, science-backed nutrition. They are looking for a commercially driven Head of Growth to lead digital acquisition, subscription growth, and performance marketing, playing a key role in scaling the business globally.
Our client is a rapidly scaling startup founded with a mission to revolutionize female health. Their debut product is a premium, science-backed nutritional supplement that has quickly gained momentum within the wellness market. With ambitious growth plans and an entrepreneurial culture, they offer the opportunity to make a genuine impact while working directly alongside the founders.
Role Overview
As Head of Growth, you will own the end-to-end digital growth strategy, driving customer acquisition, subscription growth, and recurring revenue across global markets. Reporting directly to the founders, you'll initially oversee the external performance marketing agency while retaining the hands-on capability to bring paid media in-house as the business grows. This is a highly strategic yet operational role, ideal for someone who enjoys combining commercial thinking with data-driven execution in a fast-paced environment.
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Responsibilities
- Develop and execute a comprehensive digital growth strategy focused on customer acquisition and subscription revenue.
- Lead performance marketing across Meta, Google, and TikTok, managing external agency relationships while maintaining the capability to execute campaigns directly.
- Continuously optimize the customer journey, improving website performance, landing pages, and subscription conversion through testing and data analysis.
- Drive growth across paid, organic, SEO, email, and SMS marketing channels to maximize customer lifetime value.
- Analyze performance metrics and business data to identify opportunities, monitor KPIs, and present actionable insights to leadership.
- Build and optimize customer retention strategies through lifecycle marketing, segmentation, and automated communications.
- Collaborate closely with the founders to shape growth initiatives and support long-term business scaling.
- Help establish and develop an internal growth function as the company expands.
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Requirements
- Strong experience delivering growth within DTC e-commerce, premium consumer, wellness, or lifestyle brands.
- Hands-on expertise across Meta Ads Manager, Google Ads, and TikTok Ads.
- Proven success managing subscription-based business models and driving recurring revenue growth.
- Experience overseeing and challenging external performance marketing agencies.
- Excellent understanding of key growth metrics including CAC, ROAS, LTV, churn, and MRR.
- Strong analytical skills with experience using Shopify, GA4, Klaviyo, and related e-commerce tools.
- Commercially minded with a proactive, entrepreneurial approach and a passion for testing, learning, and continuous optimization.
- Comfortable working autonomously in a high-growth, founder-led environment.
Salary
Salary range: £70,000 - £80,000
If you're an ambitious growth leader looking to make a significant impact within a rapidly scaling wellness brand, we'd love to hear from you. Apply today for a confidential discussion about this opportunity.
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