Voy
Head of Growth Marketing - Men's Health
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Voy – Head of Growth Marketing
About the Role
Voy is a leading preventive healthcare platform for men and women, offering core clinical pathways across weight management, hormone treatments, dermatology, and mental health. The business is scaling rapidly, with $675m annualised revenue, growing at ~130% year-over-year. Operating in the UK, Brazil, Germany, and India, Voy is expanding its Testosterone Replacement Therapy (TRT) category—the company’s fastest-growing and most strategically important line.
Voy is the largest private TRT provider outside the US, having tested 250,000+ men for low testosterone, published an outcomes study with Harvard Medical School (covering 9,500 patients), and built a clinical authority team led by Dr Jeff Foster (co-author of the UK’s national testosterone guidelines). However, TRT in the UK remains under-discussed, clinically common but culturally stigmatised. This role will help drive a cultural shift, scaling the category to market-defining levels by combining growth strategy and narrative leadership.
Reporting into Finance and Marketing (C-level), this is a high-impact, pivotal role—balancing commercial scale with a mission to redefine how the UK perceives men’s hormone health.
Key Responsibilities
- Identify and execute a 100% YoY growth plan, with full ownership of the growth marketing acquisition strategy
- Lead a holistic growth marketing approach—blending category awareness, stigma reduction, and conversion optimisation, in partnership with PR/clinical teams to maximise commercial outcomes
- Spearhead end-to-end creative campaigns, from strategy and media planning to creative production and performance optimisation
- Activate the brand narrative, translating patient stories, clinical research, and celebrity partnerships into high-converting campaigns, and measure their impact on acquisition
- Ensure seamless patient experience integrity from first touch to activation, aligning teams across marketing, product, life-cycle, and operations for a high-converting funnel
- Own the P&L for all paid and earned acquisition, with accountability for:
- Customer Acquisition Cost (CAC)
- Payback periods
- Contribution margin
- Revenue contribution across the TRT category
- Define future growth opportunities, including white space, emerging channels, and audience expansion, ahead of industry trends
- Collaborate with Finance to set acquisition targets, investment plans, and budgets, ensuring unit economics, payback expectations, and P&L alignment
- Act as the primary growth advocate in cross-functional strategy sessions, influencing product roadmaps, pricing, and GTM decisions
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The Impact
You’ll shape the UK’s next conversation about men’s health, driving unprecedented commercial scale in a high-growth hormone therapy category—all while balancing industry-leading growth rigor and mission-led storytelling.
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Requirements
While specifics will be tailored to the ideal candidate, this is what stands out:
- Proven track record in growth marketing, with end-to-end P&L ownership (B2C) in healthcare, direct-to-consumer (DTC), or well-being industries
- Strategic and commercially astute—experience driving high-scale campaigns (budgets upwards of £1m+/quarter)
- Stibo for bold thinking—the ability to diagnose expertise gaps, structure teams, and leverage narrative and data to drive growth
- Expertise balancing awareness-building with acquisition efficiency, particularly in stigmatised or transformative product categories
- Purely data-driven and experimenter mindset—automation, behind-the-scenes growth tools, and strategically dissected patient journeys
- Applied media, retargeting, and performance optimisation, including:
- Creative and copywriting disciplines
- Integrated multi-channel campaigns
- Large-scale test and learn frameworks
- Track record of moral and commercial alignment—Winning patients along with the company’s profit and valuation
- Ability to scale partnerships from influencers to broad PR campaigns, shaping public opinion and patient trust.
- Core soft skills: high-think, coach leadership, and adaptable. Clear communicator who can work seamlessly across finance, product, legal, and political teams.
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