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Head of Growth (Paid Media) - UK
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Head of Growth at BM Digital
Who We Are
BM Digital is a tech-enabled growth firm powered by Meteoric AI, our proprietary influencer and paid media intelligence platform – and we operate at a scale most growth companies never reach. We manage over 80,000+ creator partnerships monthly, oversee $500M+ in annual media spend across Meta and TikTok, and exclusively work with high-growth consumer brands.
If you’ve taken Meta accounts from $20k/day to $300k+/day, and you know exactly why it worked and how to repeat it – we want to hear from you.
The Role
We’re looking for a Head of Growth who has been deep in the trenches of aggressive paid media scaling and understands precisely what it takes to push Meta spend efficiently at volume. You excel in comprehending Meta’s algorithm response to creative velocity, cost control architecture, audience structure, and budget scaling – translating this into compounding, durable growth across a portfolio of DTC clients.
In this role, you will:
- Own growth strategy across a book of business
- Lead a team of paid media analysts and creative strategists
- Act as the senior voice when clients need someone who can assess not just current performance but identify what’s needed to unlock the next level of scale
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What You Will Own
Scaling Meta Spend
- Push six-figure daily spend when unit economics support it
- Differentiate between scaling driven by data versus client requests
- Maintain precision in the decision-making process
Full-Funnel Paid Media Strategy
- Leverage Meta, Google, and TikTok with a defined spend hierarchy to align performance with margin goals
- Diagnose and prioritise fixes at the creative, audience, offer, landing page, or checkout levels based on data
Creative Strategy Leadership
- Collaborate with the creative team to refine winning strategies
- Understand that creative is the primary lever at scale and have established expertise in identifying high-performing concepts before trial results are in
Senior Client Relationships
- Build trust with high-growth DTC brand founders, explaining and defending data-driven reset strategies
- Balance short-term efficiency and long-term growth while preserving client confidence
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Team Development
- Mentor and grow junior analysts and strategists into productive, independent operators
What We Are Looking For
- Demonstrable track record of scaling Meta accounts beyond $100k/day, quantifying how, what broke, and how it was fixed
- 6–10 years in paid digital advertising, with a meaningful portion dedicated to large Meta budgets for DTC e-commerce brands
- Deep structural understanding of Meta’s algorithm, covering:
- Creative fatigue
- Cost control interactions
- Audience saturation
- CPM dynamics
- Campaign architecture for efficient spend
- Analytical rigor without being constrained by data paralysis – decisiveness and accountability are key
- Clear, direct communicators, especially when delivering unwelcome news to clients, leaders, and teams
Compensation & Location
- $150,000 – $300,000 USD total compensation (base salary + performance bonus + equity)
- Fully remote – our infrastructure supports high-performance distributed teams
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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