Practicus
Head of Growth & Performance
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🚀 We are on the hunt for a Head of Growth & Performance
Are you a hands-on growth operator who prefers rolling up your sleeves over managing agencies? We are partnering with a fast-growing, mission-driven B2C scale-up that is shaking up a traditional consumer space. Backed by top-tier UK investors, they combine smart technology with real human expertise to guide people through major life milestones.
Right now, they need a standalone Head of Growth & Performance to take total ownership of customer acquisition.
This is an execution-heavy role split roughly 60% on the tools and 40% on strategy, reporting directly to the Co-Founder. There is no agency buffer here. They need a scrappy, deeply curious operator who knows how to leverage modern tech stack capabilities to move at lightning speed.
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What you will be doing:
- Hands-on paid media: Directly own and optimize performance across Google, Meta, YouTube, and TikTok.
- Unconventional channels: Dig into podcasts, strategic partnerships, niche communities, creators, and GEO.
- Full-funnel ownership: Drive accountability across acquisition, conversion, and CPL, scaling that LTV to CAC ratio from 2 to 3.
- AI integration: Use tools like Claude AI and automated workflows to operate with the output of a multi-person team.
- Rapid experimentation: Build an agile test-and-learn engine to double down on winners fast.
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What we are looking for:
- Proven in-house B2C scale-up experience, ideally navigating a considered consumer journey.
- Pure individual contributor excellence. You must love being directly on the tools.
- Advanced AI literacy alongside deep mastery of the core marketing stack.
- An insatiable curiosity about consumer behavior and non-traditional channels.
The Details:
- Salary: £75,000 to £85,000 + share incentives and a strong benefits package.
- Location: Central London hybrid (2 days per week in-office).
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