Doodle
Head of Growth Product
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Own the Growth. Build the Revenue Engine.
Doodle is evolving from the world's most familiar scheduling tool into an indispensable productivity and coordination platform. We are hiring a commercially accountable Head of Growth Product to own self-serve ARR, activation funnels, and monetization mechanics across EMEA and North America.
This is a player-coach leadership role. You will directly lead an established, cross-functional growth team spanning lifecycle marketing, monetization, growth marketing, and tech stack operations. Crucially, you will partner directly with a dedicated, ring-fenced Growth Engineering squad led out of Berlin with an independent backlog: your experiments, paywalls, and onboarding flows are never deprioritized in favour of core platform R&D.
What You Will Do
1. Own Self-Serve ARR & Monetization Strategy
- Own the commercial strategy and end-to-end P&L performance for self-serve ARR across our monthly and annual subscription tiers.
- Design, implement, and optimize pricing, packaging, and paywall experiments to increase Average Revenue Per User (ARPU) while preserving our viral freemium loops.
- Build automated retention flows and churn mitigation mechanics across the subscriber lifecycle.
- Identify and validate new customer segments, use cases, and ICPs to expand self-serve growth beyond the current base.
2. Drive High-Velocity Experimentation
- Establish and run a hypothesis-driven experimentation framework across web, mobile, onboarding, and billing flows.
- Partner hand-in-glove with our dedicated Growth Engineering squad to design, ship, iterate, or kill experiments at high velocity without fighting for core engineering bandwidth.
- Set rigorous standards for statistical significance, causal inference, and funnel instrumentation.
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3. Lead, Mentor & Scale the Growth Team
- Directly lead, mentor, and upskill a cross-functional growth team covering Growth Marketing, Monetization, Lifecycle Automation, and Growth Stack Operations.
- Instill strong product management hygiene: clear hypothesis definition, actionable PRDs/tickets, metric instrumentation, and post-experiment retrospectives.
- Identify capability gaps and add strong growth talent to the team as our PLG motion expands.
4. Fuel Product-Led Sales (PQL Pipeline)
- Define and instrument Product Qualified Lead (PQL) thresholds based on multi-seat expansion, organizational usage, and high-intent behavioral signals.
- Partner seamlessly with Enterprise Sales leadership to ensure smooth routing and qualification of inbound, product-generated pipeline.
Who You Are
- Proven Growth Product Craft: 6+ years of Product-Led Growth (PLG) or Growth Product Management experience in high-volume B2B SaaS or consumer subscription platforms. (This is a product management leadership role, not a paid media/performance marketing position.)
- Direct Commercial Accountability: A track record of owning or co-owning a self-serve revenue line, conversion funnel, or subscription monetization target.
- Player-Coach & People Leader: Proven experience managing people or a strong readiness to step into people leadership, with the ability to mentor team members in product definition, ticket writing, and experimentation methodology.
- Partnering with Dedicated Engineering: Experience partnering with dedicated software engineers and data analysts; comfortable moving between high-level monetization strategy and detailed technical sprint specs.
- Modern Growth Mindset: Familiar with the modern PLG toolset, product telemetry, and behavioral analytics (e.g., Amplitude, Mixpanel, Segment, Customer.io, Optimizely/LaunchDarkly).
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Why You'll Love It Here
- Engineering Velocity: A ring-fenced Growth Engineering squad with a dedicated backlog, without competing with core R&D for developer time.
- Tooling Autonomy: Autonomy to deploy, test, and adopt whatever modern growth software or infrastructure you need to drive results.
- Flexibility & Balance: Flexible hybrid culture (Berlin or London office hubs), 30 days paid vacation, and remote-work allowances (up to 3 months within the EU, 1 month outside).
- Equipment & Well-Being: Modern MacBook setup, dedicated home-office budget, continuous learning stipend, and Headspace membership.
Hiring Journey
- Introductory Calibration Call (with Talent Acquisition Lead)
- Hiring Manager Deep Dive (with Michael Thomas, COO)
- Engineering Alignment Sync (with Vitali, Growth Engineering Lead)
- Growth Audit & Commercial Strategy Presentation (Focusing on experimentation design, monetization trade-offs, and team leadership)
- Executive Discussion & Offer
So, Get in Touch!
At Doodle, we are committed to providing an environment of mutual trust and respect, where equal employment opportunities are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, or sexual orientation. Diversity and inclusion are important to us because the best products are built by teams with different experiences, perspectives, and backgrounds.
IMPORTANT NOTICE: Please note that we can only consider your application if you are based and have the right to work in Germany. At this time, we are unable to sponsor visas for this position or support relocation.
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