Forsyth Barnes Consultancy
Head of Growth (Ref: 197683)
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About the Role
About Us
The Family Chemist is one of the UK's fastest-growing online healthcare providers, with revenues forecast to exceed £50m this year and ambitious plans to double over the next 12 months. To support this growth, we are seeking an experienced Head of Marketing to lead, optimise and scale our entire marketing function.
This is a high-impact leadership role, reporting into senior leadership and working closely with the Commercial team to drive customer acquisition, retention, brand growth and expansion into new healthcare categories.
Job Description
You will take ownership of the marketing strategy and roadmap across all customer touchpoints, leading a developing in-house team whilst remaining hands-on where required. This is not a role for someone who wants to purely manage. We are looking for a commercially minded growth leader who can build strategy, optimise performance and drive measurable business results.
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Key Responsibilities
- Own the overall marketing strategy across acquisition, retention, CRM, SEO, content and brand.
- Lead and develop an existing team across paid media, social, email and creative.
- Drive customer growth through Google, Meta, TikTok and emerging channels.
- Improve marketing performance through optimisation of CAC, ROAS and conversion metrics.
- Develop customer retention and lifecycle marketing strategies.
- Work closely with Commercial, Customer Service and Product teams to support business growth.
- Manage marketing budgets and make data-driven investment decisions.
- Evaluate and manage agency relationships where appropriate.
- Support expansion into new healthcare categories including weight management, hair loss, men's health and other subscription-based healthcare services.
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Requirements
- Proven experience as a Head of Marketing, Head of Growth, Growth Director or Marketing Director.
- Strong background in customer acquisition and performance marketing.
- Experience across Paid Search, Paid Social, CRM, Email Marketing, SEO and Content.
- Commercially focused with a strong understanding of growth metrics including CAC, ROAS, LTV and retention.
- Experience managing marketing budgets and leading high-performing teams.
- Comfortable operating in a fast-paced, scale-up environment.
- Hands-on leader who enjoys both strategic planning and execution.
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