Askie - AI for kids
Head of Growth (Web2App & Paid Acquisition)
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
The Role
You'll own our entire acquisition engine end to end, working hybrid from our London office (3 days a week on-site). This is a hands-on, data-obsessed role for someone who has personally scaled consumer apps, not just managed agencies. You'll live in the numbers (CAC, LTV, ROAS, retention) and turn spend into profitable, compounding growth.
What you'll do
- Own and scale paid acquisition across Meta, Google, TikTok and Apple Search Ads
- Build and optimize our web2app funnel: landing pages, checkout and app handoff, to lower CAC and lift conversion
- Run rapid creative testing loops and iterate on messaging, hooks and offers
- Shape our brand and positioning across every touchpoint
- Own attribution, analytics and reporting (we use PostHog, AppsFlyer and GA)
- Partner with product to close the loop between acquisition and retention
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What we're looking for
- Proven track record scaling consumer or mobile app growth (bonus: kids apps)
- Deep, hands-on expertise in web2app acquisition funnels
- Mastery of paid channels: you've personally managed real budgets and hit real ROAS targets
- Strong brand and creative instincts, backed by data
- Fluency with analytics, attribution and experimentation
- AI-native: AI tools are your default way of working, and you've built your own agents and automations for creative, analysis and reporting
- Resourceful and ownership-driven: you get results without a big team or budget, and you thrive at an early-stage startup
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Bonus
- Experience in EdTech, kids and family apps, or D2C subscriptions
- You've taken an app from early traction to scale
Why now
Fresh off our $3M seed, you'll join early with real ownership of the growth function and the budget to prove what works.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location