Veblen International
Head of Growth
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About the Role
We are currently recruiting for an exciting opportunity with a fast growing, female founded wellness brand that is transforming the women's health space through innovative, science backed nutrition. They are looking for a commercially driven Head of Growth to lead digital acquisition, subscription growth and performance marketing, playing a key role in scaling the business globally.
Our client is a rapidly scaling startup founded with a mission to revolutionise female health. Their debut product is a premium, science backed nutritional supplement that has quickly gained momentum within the wellness market. With ambitious growth plans and an entrepreneurial culture, they offer the opportunity to make a genuine impact while working directly alongside the founders.
As Head of Growth, you will own the end to end digital growth strategy, driving customer acquisition, subscription growth and recurring revenue across global markets. Reporting directly to the founders, you'll initially oversee the external performance marketing agency while retaining the hands on capability to bring paid media in-house as the business grows. This is a highly strategic yet operational role, ideal for someone who enjoys combining commercial thinking with data driven execution in a fast paced environment.
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Salary
£70,000 - £80,000
Responsibilities
- Develop and execute a comprehensive digital growth strategy focused on customer acquisition and subscription revenue.
- Lead performance marketing across Meta, Google and TikTok, managing external agency relationships while maintaining the capability to execute campaigns directly.
- Continuously optimise the customer journey, improving website performance, landing pages and subscription conversion through testing and data analysis.
- Drive growth across paid, organic, SEO, email and SMS marketing channels to maximise customer lifetime value.
- Analyse performance metrics and business data to identify opportunities, monitor KPIs and present actionable insights to leadership.
- Build and optimise customer retention strategies through lifecycle marketing, segmentation and automated communications.
- Collaborate closely with the founders to shape growth initiatives and support long-term business scaling.
- Help establish and develop an internal growth function as the company expands.
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Requirements
- Strong experience delivering growth within DTC ecommerce, premium consumer, wellness or lifestyle brands.
- Hands on expertise across Meta Ads Manager, Google Ads and TikTok Ads.
- Proven success managing subscription based business models and driving recurring revenue growth.
- Experience overseeing and challenging external performance marketing agencies.
- Excellent understanding of key growth metrics including CAC, ROAS, LTV, churn and MRR.
- Strong analytical skills with experience using Shopify, GA4, Klaviyo and related e-commerce tools.
- Commercially minded with a proactive, entrepreneurial approach and a passion for testing, learning and continuous optimisation.
- Comfortable working autonomously in a high growth, founder led environment.
If you're an ambitious growth leader looking to make a significant impact within a rapidly scaling wellness brand, we'd love to hear from you. Apply today for a confidential discussion about this opportunity.
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