Legends Global (Europe)
Head of Hospitality Sales
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Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
The Venue
A club built on resilience, ambition and a deep connection to its community, Coventry City Football Club has been at the heart of the city since 1883. Competing in one of the most exciting eras in its history, the Sky Blues call the Coventry Building Society Arena home, a world-class venue that hosts elite sport, live entertainment and major events. Through a long-term partnership with Coventry City FC and Coventry Building Society Arena, Legends Global is committed to enhancing hospitality, premium experiences and guest engagement, delivering exceptional moments for fans, partners and visitors alike.
The Role
Legends Global is looking for a commercially driven hospitality sales leader to maximise hospitality revenue at Coventry Building Society Arena.
Focused on driving new business, growing client relationships and delivering hospitality sales targets, you will lead the venue's commercial strategy across matchday and non-matchday offerings. Working closely with the Club and Food & Beverage teams, you will ensure sales success is matched by seamless operational delivery, creating exceptional guest experiences while maintaining the highest service standards.
What We Offer
At Legends Global, hosting events is what we do best—and we want our people to experience it too. Enjoy discounted tickets to your favourite events and unleash your inner superfan.
- Work hard, rest well: you’ll get 25 days of annual leave plus bank holidays.
- We care about life outside work—our Life Assurance policy helps protect your loved ones while you focus on success.
- Plan for the future with our 5% pension contribution, so your golden years are all about the bucket list.
- HealthShield helps cover unexpected medical costs such as, dental, physio, and counselling expenses—for you and your children.
- We’ve partnered with AXA Health to offer an Employee Assistance Programme supporting mental wellbeing.
- See clearly and think big with our eye care vouchers and glasses contribution.
- Go green and get fit with our Cycle to Work scheme.
- And because great people know great people—refer a friend and get rewarded.
- Gain extra peace of mind with a free will writing service through mylastwill.com, helping you protect what matters most.
- Take the stress out of homeownership with free mortgage advice, providing expert guidance when you need it.
- Make your commute easier and more affordable with our Northern Rail season ticket scheme, helping you save on travel throughout the year.
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Key Responsibilities
- Drive hospitality revenue growth by securing new business, expanding existing accounts and maximising premium hospitality sales across matchday and non-matchday experiences.
- Build lasting client partnerships by leading the full sales journey, from prospecting and proposal creation through to negotiation, delivery and long-term retention.
- Lead a high-performing sales culture that combines commercial ambition, market insight and exceptional customer service to consistently exceed targets.
- Own the matchday hospitality experience, working closely with operational teams to ensure every sales commitment is delivered through seamless execution and outstanding guest experiences.
- Shape the future of hospitality at the Arena by driving innovation, launching new products and continuously enhancing experiences through industry best practice and fresh commercial thinking.
We're Looking for Someone With
- Experience within sport, entertainment, hospitality, events or venue-based environments, with a strong understanding of premium customer experiences and client expectations.
- A proven track record of leading successful sales teams and delivering ambitious hospitality, premium or B2B revenue targets.
- Strong business development and account management experience, with the ability to identify opportunities, grow relationships and convert high-value sales.
- Excellent pipeline, forecasting and CRM management skills, supported by a disciplined, data-led approach to decision-making.
- Outstanding communication, negotiation and stakeholder management skills, coupled with the energy, resilience and commercial ambition to thrive in a fast-paced, target-driven environment
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Recruitment Process Outlined
- 1st Stage - Interview with VP Global Sales and VP Sales & Premium Hospitality
- 2nd Stage - Interview and Presentation Task with VP Global Sales and Venue Team
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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