What You'll Do

• Build and lead the UK Influence & Social Centre of Excellence—our EMEA hub—developing the operational plan, strategy, and team structure to drive 3-year growth ambitions.
• Lead high-priority new business pitches and organic growth opportunities across UK practices and EMEA markets, establishing Burson's Total Influence proposition in the market.
• Drive agency elevation and thought leadership, curating best-in-class social and influencer campaigns, marketing assets, and credentials to showcase industry-leading creative output.
• Implement the Total Influence operating model across the UK, capturing feedback, tracking adoption, and continuously refining cross-practice delivery workflows.
• Upskill practice teams on cultural trends, influencer strategies, and AI capabilities, leveraging both Burson's proprietary AI suite and WPP Open tools.
• Manage strategic relationships with key social platforms (e.g., TikTok, Meta) and core tech stack partners (e.g., CreatorIQ) to keep Burson ahead of emerging feature developments.
• Collaborate with sector leads (Healthcare, Corporate, Brand, Tech, Sports) to create tailored Total Influence offers that unlock growth across all client practices.
• Transform influencer measurement and strategy in partnership with Insights & Intelligence, leveraging WPP network opportunities and horizon scanning to capture unique whitespace.

Experience That Contributes to Success

• Proven senior leadership in an influence and social role within a major agency or enterprise, with a track record of driving significant revenue growth and breakthrough creative work.
• Deep expertise in influencer marketing strategy, platform dynamics (TikTok, Meta, CreatorIQ), cultural trends, and UK regulatory compliance.
• Strong commercial mindset with a history of leading and winning high-priority new business pitches, expanding organic accounts, and articulating commercial value to clients.
• Demonstrated capability building and inspiring high-performing teams, establishing scalable operating models, clear workflows, and a culture of accountability.
• Strategic platform & tech savvy, including hands-on experience integrating AI tools, creator platforms, CRM strategies, and modernised measurement frameworks.
• Exceptional cross-practice collaboration, with experience partnering across multidisciplinary teams (creative, strategy, data) and C-suite stakeholders.
• Strong executive presence and client advisory skills, with the ability to build trusted C-suite relationships and guide clients through complex social transformation.
• Network & stakeholder management experience within large agency networks (e.g., WPP), leveraging cross-border opportunities and regional hub dynamics.

You Belong at Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation, and packages designed to reward and retain top talent.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that, we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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