Walker Cole International
Head of Insights
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Head of Insights | London Area, United Kingdom
Walker Cole International is partnering with a leading Consumer Goods organisation to appoint a Head of Insights. This is a high-impact role at the heart of the business's understanding of consumers and shoppers, ensuring key decisions across brand, shopper and innovation are grounded in clear, actionable insight.
The Role
To act as a critical enabler to Marketing and Commercial teams — building robust insight frameworks, delivering targeted research, and maximising the value of existing data sources. Operating within a focused budget, you will prioritise high-impact learning agendas and leverage AI and internal knowledge to embed a strong, consistent consumer voice across the business. Success in this role depends on strong prioritisation, close partnership with Brand teams, and the ability to translate complex data into clear recommendations that shape real business decisions.
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Key Responsibilities
- Develop and implement consumer and shopper insight frameworks aligned to key business priorities
- Manage the insights budget and allocate resources across research initiatives in partnership with Brand teams
- Lead external research agencies and fieldwork, ensuring high-quality, efficient and timely delivery
- Integrate multiple data sources — consumer, shopper, syndicated and internal sales — into actionable insight, overseeing dashboarding and reporting via Power BI
- Translate insight into clear, actionable recommendations, facilitating workshops to embed learning across Marketing, Innovation and Trade Marketing
- Support innovation projects from ideation to launch through consumer validation and testing
- Build and maintain a central knowledge base, leveraging AI tools to maximise insight accessibility and reuse
- Manage and develop a Data Analyst, building strong analytics capability
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Experience Required
- 5+ years' experience in Consumer or Shopper Insights within Consumer-focused industries
- Strong qualitative and quantitative research experience
- Experience managing research agencies and projects
- Strong data skills with the ability to synthesise multiple sources
- Experience with reporting tools such as Power BI and Excel
- Strong storytelling ability, translating insight into action
- Collaborative mindset with strong stakeholder engagement
- Interest in AI and new tools to improve insight generation
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