Kraken
Head of Integrated Campaigns and ABM
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Help us use technology to make a big green dent in the universe!
Kraken powers some of the most innovative global developments in energy. We create the technology that redefines utilities and unlocks a new energy system of the future. By optimising renewable generation, building a more intelligent grid, and empowering utilities to deliver an exceptional customer experience, our operating system is transforming the industry worldwide.
It’s an incredibly exciting time to work in energy. Join us on our mission to improve the lives of ONE BILLION humans within the decade and shape a cleaner, better future for everyone.
🏡 Where you'll fit in:
At Kraken, we partner with some of the world’s most important utilities and energy companies. Our sales cycles are long, our relationships are strategic, and many of our target accounts may not be ready to buy for months or years.
As Head of Integrated Campaigns & ABM, you'll own how marketing comes together around our most important accounts. That means building and running account-based programs across our full priority account universe - from bespoke 1:1 campaigns for our most strategic targets, to 1:few programs for engaged account clusters, to scalable nurture for the broader pipeline. But it also means acting as the connective tissue across the marketing team: working with Content, Product Marketing, Events, Digital, and Marketing Operations to make sure we're showing up in a coordinated, deliberate way.
🚀 What you’ll own:
- Build and run account-based marketing programs for Kraken’s priority global target accounts
- Develop long-cycle nurture journeys for accounts that may not be ready to buy today, but are strategically important over time
- Define persona and audience segments across executive buyers, operational leaders, technical evaluators, commercial stakeholders, and other buying committee members
- Create nurture programs by account stage, region, persona, event attendance, content engagement, and sales priority
- Partner with Sales to understand target accounts, active opportunities, stalled deals, and re-engagement opportunities
- Work closely with Product Marketing and Content to sequence the right messages, stories, proof points, and thought leadership over time
- Partner with Events to build strong pre-event, during-event, and post-event journeys that turn event engagement into continued account progression
- Develop trigger-based activation programs based on account activity, content consumption, event participation, sales stage, or market signals
- Build re-engagement campaigns for dormant accounts, stalled opportunities, and previously engaged stakeholders
- Partner with Marketing Operations to measure account engagement, buying committee coverage, campaign performance, and opportunity influence
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🧠 What you’ll bring to the party:
- Experience in B2B marketing, ideally in enterprise SaaS, energy, utilities, climate, infrastructure, or another complex B2B market
- Strong experience in account-based marketing, lifecycle marketing, campaign marketing, field marketing, or enterprise demand generation
- A clear understanding of long sales cycles and how to keep strategic accounts engaged over time
- Experience building nurture programs across email, events, webinars, content, paid media, retargeting, and sales follow-up
- Strong audience segmentation skills, including persona-based and account-stage-based campaigns
- Comfortable working closely with Sales, Product Marketing, Content, Digital, Events, and Marketing Operations
- Strong project management skills, with the ability to turn strategy into clear plans, campaigns, timelines, and execution
- Commercial mindset - you care about account progression, sales usefulness, stakeholder engagement, and pipeline impact, not just marketing activity
- Excited about building programs from scratch and improving them as they scale
⭐️ Bonus points:
- Experience marketing to utilities, energy companies, or highly regulated enterprise buyers
- Experience with global or regional campaign programs
- Experience with ABM platforms, HubSpot, Salesforce, LinkedIn Campaign Manager, intent data, or account engagement tools
- Experience working with high-value enterprise accounts and multi-year sales cycles
- Experience building event follow-up journeys, executive nurture, or strategic account re-engagement programs
- Comfort working in a fast-moving scale-up environment where the operating model is still being built
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Are you ready for a career with us? We want to ensure you have the right tools and environment to unleash your potential. If you have any accommodation requests, please contact us at inclusion@kraken.tech. We’ll do our best to tailor the experience to your needs so you can feel comfortable, confident and be at your best!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we’re looking for! At Kraken, we're creating a team of genuine, honest, empathetic people. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Our (i) Applicant and Candidate Privacy Notice and Artificial Intelligence (AI) Notice, (ii) Website Privacy Notice and (iii) Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website. These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent. By applying, you acknowledge that you’ve read, understood and consent to these terms
Please note that, in line with our current recruitment policy, we are unable to offer visa sponsorship for this position; applicants must have the right to work in the country that they're applying to, at the time of application.*
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