Berkeley Communications
Head of Market Research
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Company Description
Berkeley Communications is a global storytelling agency with hubs in London, New York, Munich, and Sydney, specializing in tech PR and brand communications. The organization uses channels such as PR, brand identity and messaging, content marketing, research, video, and training to help brands communicate more effectively. By applying storytelling techniques inspired by Hollywood, Berkeley transforms complex messages into engaging narratives that resonate with diverse audiences. The company focuses particularly on challenger brands, helping them cut through market noise, drive sales, build awareness, and win hearts and minds through the power of story.
Role Description
The Head of Market Research is a full-time, hybrid based role (office in Reading), responsible for leading Berkeley Communications’ Arlington research function to support strategic storytelling and client decision-making. This role oversees the design and execution of quantitative and qualitative market research studies, turning complex data into clear insights and actionable recommendations for clients and internal teams. The role also includes mentoring and leading research staff, maintaining high standards of data quality and ethics, and staying current with industry best practices and emerging insights platforms.
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Qualifications
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- Familiarity with modern research tools, analytics platforms, along with a commitment to robust ethical research practices, is essential.
- Candidates should possess strong Market Research and Market Analysis skills to design, manage, and interpret comprehensive research projects.
- Candidates should possess Market Intelligence and Business Insights capabilities to translate data into clear strategic recommendations for clients and internal teams.
- Candidates should possess advanced Analytical Skills to work with complex datasets, select appropriate methodologies, and ensure accuracy and rigor in all findings.
- Experience leading research teams or functions within marketing, communications, or consulting environments is highly beneficial.
- Excellent written and verbal communication skills, including the ability to present complex findings to non-technical audiences, are required.
- Strong stakeholder management skills and experience collaborating with cross-functional teams, including PR, marketing, and brand strategy, are advantageous.
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