Abingdon and Witney College
Head of Marketing
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Are you a strategic marketing leader who can combine creativity, commercial thinking, and data-driven decision-making?
As our new Head of Marketing, you will lead and transform the College's marketing, communications, brand, and customer engagement activity, helping to grow learner recruitment, employer engagement, and commercial opportunities.
This newly expanded leadership role has been designed to develop a targeted, insight-led, and outcome-focused marketing function that supports the College's strategic ambitions and strengthens our reputation across the region.
Key responsibilities include:
- Developing and delivering the College's marketing, communications, and brand strategy.
- Leading recruitment and demand-generation campaigns across all areas of provision.
- Driving learner recruitment, employer engagement, and commercial growth.
- Using customer insight, market intelligence, and performance data to inform decision-making.
- Leading brand development, public relations, media relations, and reputation management.
- Enhancing customer journeys, digital engagement, and marketing effectiveness.
- Managing marketing budgets and demonstrating strong return on investment.
- Leading and developing a high-performing marketing team.
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About You
For both opportunities, we are seeking ambitious and collaborative leaders who are passionate about delivering results, building strong relationships, and creating positive impact through education and skills.
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Successful candidates will demonstrate:
- Significant leadership experience within their specialist field.
- A proven track record of delivering growth, innovation, and measurable outcomes.
- Strong stakeholder management and relationship-building skills.
- Experience leading and developing high-performing teams.
- The ability to use insight, market intelligence, and performance data to inform strategy.
- Excellent communication, influencing, and organisational skills.
- A collaborative approach and commitment to continuous improvement.
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