PERCIVAL Menswear
Head of Marketing
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The Role
The Head of Marketing will be responsible for leading Percival's marketing strategy across paid acquisition, brand marketing, retail marketing, wholesale support, and partnerships.
This role requires a marketer who can balance brand-building with commercial performance, ensuring that every marketing initiative contributes to customer acquisition, revenue growth, and long-term brand equity.
Working closely with the Founder, Creative, E-commerce, Wholesale, and Retail teams, you will own the planning and execution of integrated marketing campaigns, oversee customer acquisition channels, support key wholesale relationships, and lead the successful launch of all collaborations and partnerships.
Key Responsibilities
Paid Growth
- Own Percival's paid strategy across social, search, affiliate, and emerging channels.
- Manage budgets, agency relationships, and channel performance to deliver efficient growth.
- Optimise key metrics including CAC, ROAS, MER, and LTV through continuous testing and analysis.
- Provide clear reporting and actionable insights to support commercial decision-making.
Brand Marketing
- Lead the annual brand and campaign calendar across all customer touchpoints.
- Partner with Creative to deliver impactful campaigns, launches, and content.
- Ensure consistency of brand positioning, messaging, and storytelling.
- Drive awareness, engagement, and cultural relevance across key markets.
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Retail Marketing
- Own marketing support for Percival's retail stores, driving footfall, engagement, and sales.
- Develop local marketing plans, events, and activations in partnership with Retail teams.
- Ensure stores are fully integrated into wider campaign and brand activity.
- Support new store openings and omnichannel customer experiences.
Wholesale Marketing
- Partner with the Wholesale team to support key accounts and commercial objectives.
- Deliver marketing assets, launch support, and co-marketing initiatives for wholesale partners.
- Ensure consistent brand presentation across all wholesale channels.
- Support international growth and market launches through targeted marketing activity.
Partnerships & Collaborations
- Support and manage relationships with collaboration and partnership partners.
- Lead cross-functional planning to ensure collaborations are delivered successfully and on schedule.
- Act as the key marketing contact throughout development, launch, and post-launch activity.
- Coordinate internal teams to deliver best-in-class launches that drive awareness, engagement, and revenue.
- Evaluate performance and identify future partnership opportunities.
Leadership
- Lead and develop the marketing team, agencies, and external partners.
- Build effective planning, reporting, and operational processes across the function.
- Work closely with senior leadership to align marketing activity with business objectives.
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Skills & Experience
Essential
- 7+ years' marketing experience within fashion, lifestyle, retail, or DTC brands.
- Proven track record across both performance and brand marketing.
- Strong understanding of digital acquisition, e-commerce growth, and attribution.
- Experience delivering integrated campaigns that drive measurable commercial results.
- Strong stakeholder management, project management, and communication skills.
- Commercially minded, analytical, and highly organised.
Desirable
- Experience within premium fashion or menswear.
- Exposure to retail and wholesale marketing environments.
- Experience launching stores, partnerships, or collaboration projects.
- Established network across agencies, creators, and brand partners.
- Experience working within a fast-growth, founder-led business.
Success in the Role
- Deliver profitable customer and revenue growth.
- Strengthen Percival's brand awareness and market presence.
- Increase traffic and sales across e-commerce, retail, and wholesale channels.
- Successfully launch collaborations and partnership initiatives.
- Build a high-performing marketing function to support the next stage of growth.
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