Allsop LLP
Head of Marketing
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About the Role
Reporting to the Chief Finance and Operations Officer, the Head of Marketing is responsible for leading and delivering Allsop's firmwide marketing, brand and communications strategy.
This is a strategic leadership role responsible for protecting and enhancing the Allsop brand, supporting business development across all teams and ensuring the firm's marketing activity reflects its market-leading reputation. The role combines strategic planning with operational delivery, leading a small in-house team alongside a range of external specialist agencies.
Working closely with the firm’s leadership and Equity Partners, the Head of Marketing will develop initiatives that strengthen client engagement, generate business opportunities, enhance employee communications and position Allsop as one of the UK's leading partner owned property consultancies.
Key Duties & Responsibilities
Marketing Strategy
- Develop and deliver the firm's marketing and communications strategy aligned with the firm's business objectives.
- Advise the COO/CFO, Operations Board and Partners on marketing priorities, opportunities and investment.
- Working closely with team heads, develop annual marketing plans and budgets, ensuring effective allocation of resources.
- Monitor marketing performance, ROI and campaign effectiveness, reporting regularly to senior leadership.
- Identify new marketing opportunities, technologies and channels to support business growth.
Brand & Corporate Communications
- Working closely with the Firm’s external PR agency:
- Act as custodian of the Allsop brand, ensuring consistency across all internal and external communications.
- Oversee the firm's visual identity, messaging and brand guidelines.
- Lead corporate communications including firm announcements, business updates and major corporate initiatives.
- Manage the firm's reputation through proactive communications and PR activity.
Business Development Support
- Partner with all teams to develop marketing campaigns supporting business development objectives.
- Produce high-quality marketing collateral, presentations, credentials and client materials.
- Support major bids, tenders and strategic client initiatives.
- Develop marketing initiatives that strengthen client relationships and generate new business opportunities.
Digital Marketing
- Lead the firm's digital marketing strategy across website, email marketing and social media.
- Develop and oversee content strategies across all digital platforms.
- Monitor website performance, SEO, analytics and digital engagement.
- Evaluate and implement emerging marketing technologies including AI and automation where appropriate.
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Publications & Content
- Oversee production of All Magazine and the firm's quarterly Market Updates.
- Ensure all publications reflect the firm's expertise and reinforce its market position.
- Develop thought leadership content working alongside Partners and subject matter experts.
Events & Profile Raising
- Lead the firm's corporate events strategy.
- Support divisional events, seminars and networking activity.
- Oversee charity partnerships, ESG-related events and sponsorship opportunities.
- Identify opportunities to enhance Allsop's external profile across the property industry.
Leadership
- Lead, develop and mentor the Marketing team.
- Build strong relationships with Equity Partners, Team Heads, Operations colleagues and EAs within the client facing teams, many of whom support the day to delivery of marketing activities.
- Manage external suppliers including PR, SEO, design, media buying and digital agencies.
- Encourage collaboration across the business to ensure marketing activity supports firmwide objectives.
Projects & Innovation
- Lead marketing aspects of strategic firmwide projects including website development, branding initiatives and internal communications.
- Keep abreast of developments in marketing technology, digital communications and the wider property sector, representing the firm in relevant industry networks and forums.
- Drive continuous improvement in marketing processes, systems and reporting.
Main Capabilities and Qualifications
- Senior marketing leader with substantial experience developing and implementing marketing strategies.
- Experience advising senior stakeholders, building trusted relationships and working in a collaborative way.
- Experience managing marketing teams and external agencies, providing direction, feedback and guidance.
- Strong commercial awareness with experience supporting business development within a professional services environment.
- Excellent written and verbal communication skills; comfortable presenting to and engaging with senior stakeholders.
- Strong project management and organisational skills.
- Experience managing budgets and evaluating marketing performance.
- Excellent understanding of digital marketing, brand management and communications.
- Experience within professional services or property is highly desirable.
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Why Work with Us?
Our approach at Allsop can be summed up as friendly and professional with a lively and open working environment. We recognise the importance of helping individuals develop and we ensure that they have the expert knowledge and skills to provide a first-class service to our clients. We know that our people are our main asset and with have a firm belief that they should enjoy what they do, we go to great lengths to look after them.
- An owner managed business.
- We have around 250 staff operating in London, Leeds and Manchester.
- One of the UK’s most successful property consultancies.
- No 1 UK Property Auction House with dedicated commercial and residential teams.
- Friendly and fun place to work.
- Non bureaucratic.
- We are not a corporate style firm; we have a sociable, collegiate culture, and we like to think we are all one big team. Our offices are completely open plan with our Senior, Managing and Equity Partners sitting within their teams to encourage open communication and collaborative working. This role will be based in our recently refurbished London West End office however it is expected that the Head of Marketing will work regularly from our other offices in The City, Leeds and Manchester. This is predominately an office-based role so that the Head of Marketing can build strong relationships with the client facing teams however there is some flexibility to work from home one day per week.
What We Offer
- A key role in leading the firm’s Marketing function, working closely with the firm’s partners, client facing teams and CFO/COO.
- Competitive base salary plus discretionary bonus.
- Annual leave: 23 days per annum plus bank holidays and office closure over Christmas (3-5 days with colleagues “on leave” but not having to take annual leave to enjoy these days off).
- A full range of benefits including BUPA private healthcare, pension scheme with 5% employer contributions, life insurance, season ticket loans, nursery scheme, cycle to work scheme, daily office fruit, plenty of social events and more.
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