Broadcast Recruit Ltd
Head of Marketing
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Job Description: Head of Marketing (6-Month FTC)
Location
London, UK (Global Office)
Reporting To
Director of HR
Duration
6-Month Fixed-Term Contract
About the Company
Sela is a dynamic creator of spectacular experiences across the sports and entertainment industries. Building on a world-class reputation and recent international success across London and Los Angeles, we have established a global office in London to develop and deliver world-leading projects outside the Middle East. Our ambition is to build a global portfolio of sports and entertainment properties, providing commercial, operational, creative, and strategic expertise. As part of this growth, we are seeking a strategic and hands-on Head of Marketing for a 6-month fixed-term contract to lead our marketing function, drive integrated B2B and B2C campaigns, and elevate our brand footprint across international markets.
About the Role
The Head of Marketing (6-Month FTC) will hold end-to-end accountability for designing, executing, and optimising marketing strategies across our international portfolio. Operating at both a strategic and tactical level, you will lead corporate (B2B) brand positioning while overseeing consumer (B2C) marketing execution for major sports and entertainment properties. This role requires a proven leader comfortable navigating a fast-paced, high-profile international environment. You will work closely with internal executives, international rights holders, corporate partners, event teams, and global creative agencies to maximize brand impact, drive revenue, and deliver world-class audience engagement.
Responsibilities
Marketing Strategy & Leadership
- Strategic Roadmap: Develop and execute comprehensive marketing strategies for Sela’s international corporate brand and live property portfolio across key global markets.
- Team & Agency Leadership: Lead, direct, and collaborate with internal marketing teams, external creative agencies, media buyers, and PR partners to ensure flawless campaign delivery on time and within budget.
- Commercial Integration: Partner closely with commercial, partnerships, and event delivery teams to align marketing initiatives with revenue generation, partner obligations, and business growth targets.
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Corporate & B2B Brand Positioning
- Global Brand Elevation: Oversee Sela’s international B2B positioning and brand messaging, maintaining narrative consistency across global markets.
- Commercial Collateral: Direct the creation of high-impact B2B marketing assets, including executive credentials, case studies, commercial pitch decks, and thought leadership content.
- Industry Engagement: Lead Sela’s presence at major international industry conferences, sports summits, and corporate networking events.
Sports & Entertainment Event Marketing (B2C)
- 360° Event Campaigns: Oversee consumer-facing marketing campaigns for live sports matches, entertainment tours, and multi-day property activations across international markets.
- Fan Acquisition & Ticket Sales: Drive digital performance marketing, data-driven fan acquisition, engagement, and retention strategies across paid, owned, and earned channels.
- On-Site Experience: Ensure on-site event marketing, digital signage, and fan zone experiences align with campaign messaging and partner integration requirements.
Digital, Social Media & Content Architecture
- HQ Integration: Act as the primary international marketing lead with Sela’s HQ Marketing team (KSA) to integrate global content into global brand channels.
- Social & Editorial Strategy: Establish content calendars, platform strategies, and social media governance across LinkedIn, Instagram, X, TikTok, and property-specific channels.
- Creative Direction: Brief and guide creative teams and agencies to produce world-class video, graphic, and written assets tailored for diverse international audiences.
Campaign Governance, ROI & Analytics
- KPI & Budget Management: Oversee marketing budgets, track campaign expenditure, and establish measurable KPIs for all active campaigns.
- Insights & Performance Reporting: Deliver executive-level post-campaign analytics and audience insights to evaluate campaign ROI and inform future property acquisition and event execution.
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Qualifications
- Proven Leadership Experience: 7–10+ years of progressive marketing experience within sports, live entertainment, major events, or high-profile agency environments, with proven experience leading a marketing function or team.
- Integrated Campaign Mastery: Proven track record in delivering high-impact, integrated 360° marketing campaigns across B2B (corporate/commercial) and B2C (consumer/event) touchpoints.
- Live Property Experience: Direct experience marketing major live sports properties, tournaments, music festivals, or large-scale entertainment activations.
- Commercial Acumen: Strong commercial mindset with experience supporting sponsorship sales, ticketing metrics, and revenue-driven marketing initiatives.
- Digital & Performance Proficiency: Deep understanding of modern digital marketing, paid media planning, social media architecture, and CRM/data-driven fan acquisition strategies.
- Executive Stakeholder Management: Exceptional communication, briefing, and presentation skills, with a track record of building consensus among C-suite executives, rights holders, and international partners.
Preferred Skills
- International Market Exposure: Direct experience managing campaigns across multiple international territories (particularly the UK, US, Europe, and Middle East/KSA).
- Agency Management: Extensive network and experience managing top-tier creative, media, and PR agencies.
- Agility: Ability to step into a 6-month contract, take immediate ownership of active projects, and deliver fast, high-quality results in a dynamic environment.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices. We encourage applications from all qualified candidates regardless of race, gender, disability, religion/belief, sexual orientation, or age.
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