Lawrence Recruitment
Head of Marketing
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⭐️ Head of Marketing
📍 London (Hybrid 2x)
💰 up to £90,000 + Bonus
Our client is a profitable BCorp business disrupting a major £1.5bn food/drink category. Sustainability is paramount and production is all done in-house. With the foundations of the brand now firmly in place, this is a pivotal hire. You’ll take ownership of the next phase of the brand strategy, marketing agenda and innovation pipeline and establishing the business as the authority in its category. 🚀
Role & Responsibilities: 📋
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Brand Strategy & Positioning Own and evolve the brand positioning and strategy as the business enters its next phase of growth.
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Campaigns & Brand Activation Lead integrated brand campaigns across Outdoor, Social, Sampling, In-Store, PR, Partnerships and Trade.
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Category Leadership & Education Build the brand’s authority, educating consumers on provenance, quality, taste and the benefits of the category.
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Customer & Trade Marketing Develop deeper strategic relationships with key retail and OOH customers, creating compelling collaborations and marketing programmes that strengthen brand credentials.
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Innovation & EPD/NPD Lead innovation from insight and concept through to launch.
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Team & Agency Leadership Lead and develop a growing marketing team, whilst managing external agencies and ensuring the right expertise is deployed against the biggest opportunities.
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Budget & Performance Own the marketing budget, ensuring investment is commercially disciplined and activity delivers against clear objectives.
What’s on Offer? 🤝
- Base Salary: up to £90,000
- Bonus
- Private Pension
- 25 Days Holiday + Bank Holiday
- Hybrid Working 2x pw
Do you have the following to apply? ✅
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FMCG Marketing Experience Strong brand marketing background, ideally with experience in a challenger, SME or entrepreneurial environment.
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Strategic & Hands-On Able to operate at a senior strategic level whilst being prepared to get into the detail and make things happen.
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Brand Building Proven experience developing brand positioning, campaigns and activation that drive meaningful commercial growth.
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Commercially Minded Understands how to balance brand ambition with commercial realities, budgets and customer requirements.
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Consumer & Category Insight Strong understanding of consumer insight and category data, with the ability to turn this into actionable marketing strategy.
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Leadership Experience building, developing and motivating a high-performing marketing team.
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Entrepreneurial Mindset A self-starter, hunter and problem-solver who thrives in an environment where you need to be resourceful and make things happen.
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.
Lawrence Recruitment is acting as an employment agency on behalf of our client.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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