Dara
Head of Marketing
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About Dara
Dara is building a privacy-first health intelligence platform that helps people connect fragmented health information, understand patterns across their lives, and make better-informed decisions about their wellbeing.
We are looking for a hands-on Head of Marketing to build Dara’s audience, establish our voice, and turn our ideas into a consistent content, community, and partnerships engine. This is an early-stage role for someone who can set the strategy and execute it—from writing copy and editing videos to developing partnerships and measuring growth. Can be part-time or full time based on experience.
What you’ll do
- Own Dara’s marketing strategy, editorial calendar, channel plan, and day-to-day execution.
- Create 2–3 Instagram carousel infographics per week, including concepts, research, copy, captions, and calls to action.
- Produce at least one Reel per week, including scripting, editing, captions, graphics, audio, and thumbnails.
- Write scripts, hooks, and recording briefs for weekly founder videos, then edit and repurpose the footage.
- Write weekly LinkedIn posts for the founder and Dara.
- Plan and publish content for X/Twitter and TikTok, adapting ideas to each platform.
- Build Dara’s presence in relevant Reddit communities through helpful, transparent participation—not promotional spam.
- Manage ongoing social listening, comments, replies, direct engagement, and relationship-building across priority channels.
- Identify and approach relevant partners, creators, clinicians, researchers, communities, newsletters, and aligned brands.
- Secure podcast interviews, media opportunities, newsletter features, speaking engagements, and collaborations for the founder and Dara.
- Develop email newsletters, launch campaigns, landing-page copy, and initiatives that convert attention into waitlist or beta participation.
- Track performance, run content experiments, and provide a concise weekly report on results and learnings.
- Create efficient systems for content production, approvals, repurposing, scheduling, asset management, and reporting.
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Typical weekly output
- 2–3 Instagram carousel infographics.
- At least one edited Reel.
- Founder video scripts and recording briefs.
- LinkedIn posts for the founder and/or Dara.
- X/Twitter posts and proactive engagement.
- TikTok content and format testing.
- Thoughtful Reddit responses and community participation.
- Partner, creator, podcast, newsletter, and media outreach.
- Ongoing community engagement and a short performance report.
Quality, relevance, and measurable learning matter more than publishing for the sake of volume.
About you
You are both a strategic marketer and an excellent maker. You can shape a compelling campaign, write sharp copy, edit an engaging short-form video, and participate naturally in online communities.
You will ideally have:
- Experience in content, social, community, brand, growth, or product marketing, ideally within an early-stage company.
- Exceptional copywriting and storytelling skills.
- Hands-on short-form video editing experience.
- Experience creating educational visual content and Instagram carousels.
- A strong understanding of Instagram, LinkedIn, X/Twitter, TikTok, and Reddit.
- Experience with partnerships, creators, podcasts, media, newsletters, or speaker outreach.
- The ability to turn founder ideas, research, and complex topics into clear, compelling content.
- Strong judgement around evidence, privacy, tone, and responsible health communication.
- A proactive, organised, experimental working style and a high level of ownership.
- Experience in consumer health, digital health, wearables, privacy, wellbeing, women’s health, longevity, fitness, or quantified-self communities would be particularly valuable.
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What success looks like
- A consistent and recognisable Dara voice across priority channels.
- A reliable, high-quality content engine with minimal founder overhead.
- An engaged audience that shares, responds, joins the waitlist or beta, and contributes useful feedback.
- A growing pipeline of relevant partners, creators, podcasts, newsletters, media, and speaking opportunities.
- Clear evidence of which messages, formats, and channels create meaningful growth.
How to apply
Please send:
- A short note explaining why Dara and this role interest you.
- Examples of social content, writing, videos, campaigns, communities, or partnerships you personally created or led.
- A brief critique of Dara’s marketing opportunity and one campaign you would test first.
- Your location, availability, and preferred working arrangement.
Dara welcomes applicants with non-linear backgrounds. We care most about judgement, craft, curiosity, ownership, and the ability to turn strategy into excellent work.
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