Head of Marketing (Acquisition) - iGaming

Location: London

Our client is a fast-growing digital marketing business specializing in mobile and performance-based advertising. Operating within highly competitive and regulated digital sectors, the company combines innovative acquisition strategies with tailored mobile solutions to drive scalable customer growth across multiple channels and platforms.

An exciting opportunity has arisen for an experienced and commercially minded Head of Marketing (Acquisition) to lead acquisition activity across Media Buying and Publisher channels. This is a senior leadership position and a key part of the management team, with responsibility for overseeing two established teams, each managed by its own Team Leader. The successful candidate will be a highly analytical, performance-driven marketing leader with extensive experience in digital acquisition, affiliate marketing, and paid media. Experience within regulated markets and mobile app acquisition environments is essential.

The role will focus on driving sustainable growth, improving ROI, defining KPI frameworks, and ensuring both teams operate efficiently with a strong performance culture.

Key Responsibilities:

• Lead and develop two acquisition-focused teams across Media and Publisher channels.
• Contribute as a senior member of the management team, helping shape overall business strategy and commercial direction.
• Identify and evaluate new acquisition channels and growth opportunities across media buying and publisher partnerships.
• Build a culture of accountability and ownership through regular team meetings and KPI reviews.
• Define, monitor, and optimize KPIs aligned with company growth objectives and performance targets.
• Drive testing and scaling of new traffic sources across paid media and affiliate channels.
• Improve reporting structures, operational workflows, funnels, and acquisition processes.
• Monitor daily campaign performance and implement real-time optimizations across paid acquisition activity.
• Manage acquisition budgets effectively to maximize efficiency and return on investment.
• Maintain and strengthen relationships with publishers and strategic partners.
• Oversee onboarding and performance management of new publishers and traffic sources.
• Identify expansion opportunities across new geographies, verticals, and traffic types.
• Collaborate closely with internal teams including Ad Operations, BI, Product, and Finance to improve scalability and operational efficiency.