Leading and developing the Marketing Assistant, you'll unite hotel teams, central specialists, agencies and local partners around clear priorities, compelling stories and ambitious results.

Shape the divisional marketing strategy

• Create annual and quarterly marketing plans aligned with revenue, guest and brand objectives.
• Deliver integrated campaigns across the most effective channels for each hotel and audience.
• Lead the divisional events calendar and bring core Group seasonal campaigns to life locally.
• Manage the marketing budget, prioritising investment against agreed goals and measurable return.

Build distinctive brands and compelling campaigns

• Develop creative campaigns that strengthen awareness and the Division's strategic positioning.
• Create local and destination partnerships that build reach, relevance and commercial opportunity.
• Develop propositions that position our hotels as leading destinations for weddings, meetings and events.
• Drive demand for restaurants, bars, spa experiences and health club membership in local markets.
• Supply engaging stories, imagery and themes for Group content and magazine activity.

Accelerate digital and social performance

• Work with digital teams and agencies to improve SEO, paid media, qualified traffic and conversion.
• Ensure every Channel Islands hotel and outlet is represented accurately and compellingly online.
• Use CRM and loyalty insight to grow consented audiences across stays, dining, wellness and events.
• Lead the divisional social media plan, ensuring content is engaging, consistent and brand aligned.

Lead through collaboration and insight

• Partner with General Managers and commercial and operational teams to align marketing with business priorities.
• Manage PR support, media opportunities and reputation matters with sound judgement and pace.
• Lead agencies, freelancers and suppliers against clear briefs, budgets and performance expectations.
• Develop the Marketing Assistant and report clearly on objectives, budgets, KPIs and recommended actions.

About you:

You'll be an accomplished senior marketing professional with the commercial mindset, creativity and leadership presence to build demand for a diverse luxury hospitality portfolio. Comfortable moving between strategy and delivery, you'll know how to turn insight and distinctive stories into campaigns that inspire guests and achieve measurable results.

You will also bring:

• Significant marketing management experience within a luxury hospitality brand, with exposure to destination marketing.
• A strong record of developing and delivering integrated, multi-channel marketing plans.
• Commercial acumen, with experience managing budgets and measuring return on investment.
• Sound knowledge of digital marketing, including SEO, paid media, CRM, social and conversion.
• Experience of PR, reputation management and productive external partnerships.
• Outstanding stakeholder skills and the confidence to influence across hotels and Group teams.
• A collaborative, organised and hands-on leadership style, with experience developing others.
• Strong analytical, communication and presentation skills, with a clear focus on results.

Why join Hand Picked Hotels?

At Hand Picked Hotels, you'll have the opportunity to shape the marketing direction of a unique collection of luxury hotels in one of the most distinctive destinations in the British Isles.

You'll work alongside passionate hotel and commercial teams, influence divisional strategy and create campaigns that showcase the character, experiences and warm hospitality of our Channel Islands hotels.

This is a rare opportunity to combine destination marketing, brand storytelling and commercial leadership in a varied role with genuine scope to make an impact.

If you're inspired by luxury hospitality, energised by ambitious commercial goals and ready to bring the Channel Islands story to new audiences, we'd love to hear from you.

Our Benefits:

• Competitive salary package plus performance bonus (discussed at interview).
• Company pension scheme, life insurance and single private medical cover.
• 28 days holiday (including bank holidays) and enhanced sick pay.
• Access to wellbeing support through our Employee Assistance Programme.
• Ongoing career development with in-house and external training, including apprenticeships and industry-recognised courses.
• Colleague discounts on hotel stays, food and drink, and annual loyalty rewards.
• Access to retail and wellness discounts through our online benefits platform.
• A welcoming, inclusive culture where long-term friendships and diversity are celebrated.