Sportgate International Ltd
Head of Marketing
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Head Of Marketing
Location: Wimbledon, UK
About Sportgate International
Sportgate International is an award-winning sports events and rights management company delivering premium live sporting experiences worldwide. Its portfolio includes flagship events such as Chesterton’s Polo in the Park in London, alongside other international sports and lifestyle experiences.
Delivered on greenfield sites, these events involve creating fully operational temporary event sites, hosting thousands of spectators, elite international players, global brands, VIPs, within tightly controlled licensing and safety frameworks. Sportgate is a small, highly driven team working closely with specialist consultants, suppliers, and contractors, offering hands-on responsibility, close collaboration with senior stakeholders, and the chance to contribute directly to the delivery of world-class sporting events.
Role Overview
Polo in the Park London is entering its next phase of growth, and this role exists to lead it there. The previous Head of Marketing gave the event stability and consistency; the priority now is to build on that foundation and break new ground, driving fresh awareness across sponsorship, hospitality, and ticket sales to generate new business, not simply maintain what already exists. Alongside this, the Head of Marketing will take a fresh look at how Sportgate International itself is perceived, shaping a brand and positioning that reflects its status as one of the leading event operators in the equestrian and luxury events market.
The role suits an ambitious, commercially minded marketing leader who is comfortable challenging an established approach, building new-business pipeline through marketing rather than relying on existing reputation, and elevating a company brand as well as an event brand.
Key Roles and Responsibilities
Growth & New Business Marketing
- Develop and lead a marketing strategy focused on building new-business pipeline across sponsorship, hospitality, and ticketing, evolving beyond maintaining existing awareness.
- Drive top-of-funnel campaigns that reach new sponsor prospects, corporate hospitality buyers, and ticket-buying audiences who aren't yet engaged with the event.
- Set and track marketing-sourced pipeline and revenue contribution targets in partnership with the General Manager and commercial team.
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Sponsorship & Hospitality Marketing
- Produce compelling marketing materials and campaigns that support the sales team in winning new sponsorship and hospitality business.
- Build Polo in the Park London's profile and reputation among target sponsor categories and corporate hospitality buyers.
- Work closely with the Head of Key Accounts and Commercial Relationships and Senior Executive, Hospitality and Special Events to ensure marketing reflects the real guest and client experience.
Ticket Sales Marketing
- Own the ticket sales marketing strategy, driving new and repeat purchases through paid, owned, and earned channels.
- Manage ticketing campaign performance, optimising spend and messaging to grow overall attendance and revenue.
Sportgate Brand & Positioning
- Develop and lead Sportgate International's own corporate brand strategy, positioning the business as a leading event operator in the equestrian and luxury events market.
- Ensure a consistent brand identity, tone, and messaging across Sportgate's portfolio of events, distinct from any single event's own marketing.
- Represent Sportgate's brand in industry press, partnerships, and thought leadership opportunities.
Team & Agency Leadership
- Lead and develop the marketing team, and manage relationships with external PR, digital, and creative agencies as needed.
- Own the marketing budget, ensuring efficient allocation across channels and campaigns in line with growth targets.
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Special Skills/Experience/Aptitude Needed
Experience
- Substantial experience in a senior marketing leadership role, ideally within sports, events, luxury, or hospitality brands.
- A track record of building new business pipeline through marketing, not just maintaining brand awareness.
- Experience marketing a multi-audience proposition spanning B2B sponsorship, B2B2C hospitality, and B2C ticketing.
- Experience developing and elevating a corporate or company brand, distinct from a single event brand.
Skills & Attributes
- Strategic, growth-minded marketer, comfortable challenging an established approach to find new opportunities.
- Strong commercial acumen — understands how marketing activity translates into sponsorship, hospitality, and ticket revenue.
- Confident brand storyteller, able to position Sportgate credibly within the luxury and equestrian space.
- Collaborative leadership style, able to work closely with commercial, hospitality, and key account teams.
- Willingness and flexibility to work extended hours in the lead-up to and during the event period.
What Success Looks Like
- Marketing generates a measurable increase in new sponsorship and hospitality leads and conversions, year on year.
- Ticket sales grow through more effective, better-targeted marketing campaigns.
- Sportgate International is increasingly recognised as a leading operator in the equestrian and luxury events market.
- The brand feels consistent, ambitious, and distinct across every touchpoint — Polo in the Park London and the wider Sportgate portfolio.
Salary & Benefits
- Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- 25 days annual leave (+ public holidays), pro-rated
- Employee Assistance Program (EAP)
- Private Healthcare
- Staff clothing
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
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