Whytematter
Head of Marketing
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Whytematter Staffing Solutions is delighted to be recruiting a commercially focused and hands-on Head of Marketing for an established and ambitious B2B technology company based in Belfast.
Our client develops software that improves the experience of using shared meeting rooms and learning spaces. Its proven products are used internationally by enterprise, education and technology customers, as well as through partnerships with leading hardware manufacturers.
The company is entering an exciting new phase of growth and is looking for an experienced marketing leader to strengthen its brand, generate measurable commercial demand and build a high-performing marketing function.
The role
This is a permanent leadership appointment that will initially provide maternity cover for the company’s Marketing Manager. During the first year, you will combine strategic leadership with hands-on delivery while developing a deep understanding of the company’s products, customers, partners and routes to market.
When the Marketing Manager returns, they will report to you, allowing you to focus increasingly on leading and scaling the wider marketing function.
Working closely with the CEO and senior leadership team, you will shape marketing strategy, strengthen the company’s international market position and ensure marketing makes a clear contribution to pipeline and revenue.
Key responsibilities
- Develop and lead a commercially focused marketing strategy, including priorities, budgets, KPIs and investment decisions.
- Lead the rollout and ongoing management of a new brand platform.
- Strengthen awareness and understanding of the company across enterprise, education, technology and channel audiences.
- Own product positioning, messaging, go-to-market planning and sales enablement.
- Plan and deliver integrated campaigns that generate awareness, qualified opportunities, pipeline and revenue.
- Support OEMs, distributors, resellers, integrators and other partners through co-marketing, launches, enablement and joint campaigns.
- Use customer research, market insight, product data and sales feedback to improve targeting, messaging and decision-making.
- Improve marketing operations, including CRM alignment, lead management, automation, attribution, dashboards and reporting.
- Oversee content, PR, thought leadership, executive communications, website activity, events, email and social media.
- Work closely with Sales, Product and Customer Success to support launches, improve buyer engagement and strengthen commercial alignment.
- Lead and develop the Marketing Manager following their return.
- Manage agencies, suppliers and other external marketing partners.
- Recommend the future structure, skills, technology and investment required to scale the marketing function.
- Use AI and modern marketing tools responsibly to improve the quality and efficiency of research, delivery and analysis.
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What we’re looking for
You will be a commercially minded B2B technology marketer who is equally comfortable setting strategy and delivering campaigns.
You will ideally have worked within a growing software, SaaS or technology business where marketing needed to become more structured, measurable and commercially influential.
You should also be comfortable working with ambiguity, prioritising effectively and achieving results with focused resources.
Essential experience
- Significant B2B software, SaaS or technology marketing experience.
- Experience owning marketing strategy and delivering measurable commercial outcomes.
- Strong product-marketing skills, including positioning, messaging, launches and sales enablement.
- Experience generating demand in a complex B2B sales environment.
- A strong track record of working with Sales to support pipeline and revenue growth.
- Experience building or improving a marketing function, including planning, budgeting, KPIs and reporting.
- Strong customer, buyer and market-research capabilities.
- Excellent copywriting, presentation and communication skills.
- The ability to translate technical products into clear customer and commercial value.
- Confidence influencing senior stakeholders and challenging activity that does not support strategic priorities.
- Experience leading or coaching marketers and managing agencies or external partners.
- A willingness to balance senior leadership responsibilities with hands-on delivery.
- Confidence using AI responsibly across marketing research, content, analysis and productivity.
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Desirable experience
Experience in one or more of the following would be particularly valuable:
- Collaboration technology, audiovisual technology, EdTech, workplace technology or enterprise software.
- OEM, reseller, distributor or channel marketing.
- Direct and partner-led routes to market.
- International marketing and growth.
- Embedded software, SaaS or recurring-revenue business models.
- Zoho CRM, HubSpot or a similar platform.
- PR, thought leadership or category development.
What success will look like
During your first 12 months, you will be expected to:
- Establish a clear and measurable marketing contribution to qualified pipeline and revenue.
- Successfully launch and embed the company’s new brand platform.
- Improve market understanding of the company and the value its technology delivers.
- Maintain effective marketing delivery throughout the maternity-cover period.
- Introduce more disciplined campaign planning, CRM processes, reporting and performance measurement.
- Strengthen product positioning, launches, sales narratives and buyer communications.
- Build strong working relationships across Marketing, Sales, Product and the wider leadership team.
- Create a clear and productive structure for the Marketing Manager’s return.
Working pattern
This is a full-time hybrid position based at the company’s Belfast headquarters. Regular office-based collaboration will be required, alongside engagement with international customers, partners and markets.
If you are an experienced B2B technology marketer who enjoys combining strategy with delivery—and you are excited by the opportunity to build a brand and marketing function with genuine commercial influence—Whytematter Staffing Solutions would be delighted to hear from you.
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