Interv_l Group | B Corp™
Head of Marketing
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Head of Marketing – EV Charging / Premium Consumer Technology
Milton Keynes | On-site, 5 days per week
Intervl is supporting a rapidly growing, design-led EV charging business in the appointment of a Head of Marketing.
The business operates within the premium end of the home EV charging market, combining technology, design, and quality to differentiate its products in an increasingly competitive consumer market.
Following significant growth, the business is looking for a commercially driven Head of Marketing to take ownership of the marketing function and support its next stage of development.
Reporting directly to the Board, this is a broad, hands-on leadership role spanning performance marketing, customer acquisition, brand, CRM, and the end-to-end customer journey.
Importantly, this is not primarily a PR, communications, partnerships, or events position. A significant proportion of the company's sales are generated through paid digital channels, and approximately 80% of the marketing budget is currently focused on Paid Media.
The Role
You will take ownership of the overall marketing strategy and execution, including:
- Managing a substantial Google and Meta Paid Media budget, working closely with specialist agency partners
- Taking commercial ownership of performance marketing, understanding CAC, ROAS, conversion, and channel performance
- Developing acquisition campaigns that deliver measurable leads, customers, and sales
- Managing a multi-million-pound overall marketing budget
- Developing and protecting the company's premium brand positioning around design, quality, reliability, and technical leadership
- Owning the customer journey across paid acquisition, website, quote/enquiry process, CRM communications, and post-purchase experience
- Developing CRM, lifecycle, referral, and customer advocacy programs
- Driving PR, social media, and wider brand-awareness activity as part of the broader marketing strategy
- Working closely with Sales, Commercial, and the Board to connect marketing investment directly to revenue growth
- Leading the internal marketing function and managing external agencies and partners
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What We're Looking For
We're looking for a commercially minded B2C marketing leader who understands both sides of the equation: building a premium brand and turning marketing investment into measurable sales.
You are likely to have:
- Experience leading a broad B2C marketing function
- Strong experience of Paid Media and performance marketing, particularly Google and Meta
- Experience managing significant digital acquisition budgets, either directly or through agencies
- Strong commercial understanding of CAC, ROAS, conversion, attribution, and customer acquisition
- A demonstrable track record of connecting marketing activity to revenue and sales growth
- Experience marketing a premium, design-led, or technically differentiated consumer product
- Strong understanding of brand positioning and proposition development
- Experience across CRM, lifecycle marketing, and digital customer journeys
- Experience managing substantial marketing budgets
- Strong people and agency-management experience
- A hands-on, entrepreneurial approach
- Experience working closely with senior leadership and Board-level stakeholders
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Experience within EV charging is advantageous but not essential.
We are particularly interested in candidates from premium consumer technology, home appliances, smart-home technology, energy technology, consumer electronics, and other design-led B2C product businesses.
Think businesses where consumers are prepared to pay a premium for better design, technology, quality, and customer experience.
Location
This role is based on-site in Milton Keynes, five days per week, although flexibility will be provided.
Please consider the location requirement before applying, as this is an important part of the company's culture.
The Opportunity
This is an opportunity to take genuine ownership of a significant marketing function, with a substantial budget, direct access to the Board, and the autonomy to influence both the brand and commercial growth of an established business.
If your background combines premium consumer brand experience with serious performance marketing capability, we'd be interested in speaking with you.
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