Fintellect Recruitment
Head of Marketing
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Head of Marketing Hybrid – Manchester £80,000 – £100,000 + Performance Bonus + Benefits
About the Role
My client is an established, fast-scaling alternative business finance provider based in central Manchester. We specialise in delivering flexible, fast-turnaround unsecured and secured business loans to UK SMEs.
As the Head of Marketing, you will take full ownership of our end-to-end marketing strategy. Your core mission is simple: drive high-intent SME borrower lead generation, scale our commercial broker network acquisition, and elevate our brand presence as the go-to alternative lender in the UK.
What You’ll Do
- Growth & Demand Gen: Own the multi-channel acquisition strategy across Paid Search, Vetted Lead Providers, SEO, Paid Social, and Email nurturing.
- Broker & Partner Marketing: Build targeted B2B marketing campaigns aimed at commercial finance brokers, packagers, and professional introducers.
- Conversion Rate Optimisation (CRO): Work closely with product and sales teams to optimize landing pages, loan application funnels, and conversion rates.
- Brand & Content Strategy: Position the business as a thought leader in the UK SME lending landscape through PR, content, and industry insights.
- Data & Analytics: Take full control of CAC (Customer Acquisition Cost), LTV, and ROI metrics, reporting directly to the Board/C-Suite.
- Team Leadership: Lead, mentor, and grow an in-house marketing team alongside specialist external agencies.
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What We’re Looking For
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- Proven Track Record: Experience scaling marketing operations within UK Commercial Finance, Business Loans, Fintech, or B2B Financial Services.
- Data-Driven Marketer: Deep familiarity with paid acquisition, SEO, lead qualification, and CRM/automation platforms (e.g., HubSpot, Salesforce).
- Broker Channel Knowledge: Understanding of how commercial loan introducers operate and how to build marketing strategies that win broker mindshare.
- Commercial Mindset: Strong grasp of financial metrics—you speak the language of CAC, loan volume, pipeline velocity, and return on ad spend.
- Location: North West
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