British Cycling
Head of Marketing
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Role Title: Head of Marketing
Salary: Up to £65,000 per annum (dependent on experience)
Location: National Cycling Centre, Manchester (hybrid working available)
Contract: Fixed-term contract until August 2027
About British Cycling
British Cycling exists to bring the joy of cycling to everyone.
We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.
We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
What will you be doing?
As the Head of Marketing, you will be responsible for creating the organisation’s marketing strategy, delivering campaigns, and building engagement to increase awareness of the sport and drive sales whilst developing brand equity.
This is a senior role in the organisation, key to driving commercial revenue (including membership, commercial partnerships, and event income), as well as increasing and diversifying participation in the sport across the country.
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You will have the opportunity to work directly with Olympic medallists, international and national champions and support us in enabling people of all ages, backgrounds and abilities to experience the joys of the sport.
You will develop and manage a diverse marketing team made up of talented individuals leading on brand, content, social, creative and research.
Other responsibilities include:
- Growing and diversifying our audiences, driving the uptake of products and services (e.g. membership) and participation in the sport
- Overseeing digital communications and the delivery of a social media strategy to improve engagement, lead generation and brand recognition
- Maximising consumer reach through media (traditional, digital, PR) and events, enabling the organisation to meet its strategic objectives
- Owning creative partnerships and managing the development of visual content
- Cultivating a consumer-centric mindset, driven by insight and data, across the team and wider organisation
- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment
What we’re looking for:
The successful candidate will be able to demonstrate:
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- A proven track record of developing marketing strategies, activities, campaigns and building engagement to increase awareness and drive sales
- Development of integrated media and an understanding of how to analyse effective and targeted social media campaigns
- Experience of leading the day-to-day duties and responsibilities of a large team, as well as project managing larger ad hoc projects
- The ability to develop strong relationships across the organisation, enable collaboration, advice sharing and directional leadership
- Budget management experience and proactivity in identifying and acting on commercial opportunities
- A positive attitude and ability to work well under pressure in a busy environment, with excellent time management skills and the ability to prioritise
- Excellent communication and presentation skills
- An understanding of the sport of cycling
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How To Apply
Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below.
Applications close: Sunday 16th August 2026
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