VEDIC LAB®
Head of Marketing
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About the Job
Want to own the voice of one of Europe's most exciting Hair Health brands?
VEDIC LAB® is on a mission to stop women's hair loss and enhance its longevity - through the unique integration of Ayurvedic herb science and Swiss biotechnology. Powered by Swiss patented formulas, the brand has become one of the fastest-growing in Europe, earning 75+ awards and endorsements from leading experts. We've moved fast, with DTC as our main growth engine and proven excellence across marketplaces and leading pharmacies as well.
To power our ambitions, we're now looking for our Marketing Leader. You will own all marketing strategy and consumer communication for the brand end to end, reporting directly to the Founder, and be the voice that carries VEDIC LAB from a fast-growing DTC challenger to a $100M+ global category leader.
If you think in consumer insights, marketing campaigns and calendars, believe every email and touchpoint is a chance to build a relationship with a customer, and want to build a brand's voice from the ground up — this is your career-defining role.
What You Will Lead
Brand Marketing Strategy
- Garner consumer insights, shape and refine our personas, and convert the learnings into a sound and easy-to-execute marketing strategy that will elevate our brand.
- Enhance VEDIC LAB equity on hair health expertise through the right positioning, equity pillars.
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Consumer Communication & Campaign Planning
- Plan and own all consumer communication end to end for the brand, across every channel and touchpoint.
- Build and manage the annual marketing calendar, translating brand priorities into a clear, always-on campaign roadmap.
- Own the overall content overview, ensuring every piece of content ladders up to campaign and brand goals.
- Partner closely with the Founder and growth team to align messaging with acquisition and retention priorities.
Brand Voice & Cross-Functional Execution
- Act as the guardian of brand voice across DTC, marketplaces, and pharmacy channels.
- Collaborate with design, growth, and retention teams to ensure campaigns are cohesive from concept to send.
- Craft messaging that lands authentically for an international, English-speaking consumer audience.
Organic Momentum
- Own all organic momentum for the brand: social, community, and earned channels.
- Build a content and communication engine that compounds organic reach without paid dependency.
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Strategic Partnerships
- Plan and lead execution brand building and revenue generating partnerships in the DACH market.
- Identify and engage with external PR opportunities for the brand.
Requirements
- 5–15 years of experience in marketing, brand, or consumer communication roles.
- Beauty sector experience is a must.
- Native or fluent English, written and spoken.
- A start-up friendly working mindset: comfortable with ambiguity, speed, and doing the doing, not just directing it.
- Proven experience owning campaign planning and annual content calendars end to end.
- Strong, confident communicator — able to lead communications, even writing copy personally.
- An entrepreneurial operator who takes ownership and solves problems autonomously in a fast-scaling, multi-market brand.
- Open to remote candidates.
Why Join VEDIC LAB®
Joining VEDIC LAB® in this key role gives you an excellent opportunity to shape the voice of a proven brand at a defining moment in its growth:
- Competitive remuneration.
- Access to shares in a fast-growing company.
- An exceptional learning ground for next-generation brand building.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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