Prime Brands Group
Head of Marketing
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Salary: Up to £70,000
Required: 5+ years' experience as a Head of Marketing, Marketing Manager or similar senior marketing role, ideally in an e-commerce or consumer products business selling physical goods.
Who Are We?
We are an established e-commerce retailer with a wide portfolio of brands across the fashion, home, lifestyle, and outdoor categories. We sell direct to consumers through online marketplaces such as Amazon, through our own retail websites, and through well-established retailers such as Next, Argos, and Debenhams.
We're now looking for an experienced Head of Marketing to lead all marketing across the business. This is a rare opportunity to build a marketing function from the ground up: you'll set the strategy, build and lead the team, and own the results across every channel, with the goal of growing brand presence and delivering sustainable commercial growth across the portfolio.
What You Will Be Doing:
You'll own marketing across all our brands, from setting the overall strategy to building the team that delivers it. In the early stages, you'll be hands-on, running campaigns yourself while you hire and develop the team around you.
Leadership, Strategy & Team Building
- Define and own the UK marketing strategy and annual marketing plan across all brands and channels.
- Build the marketing function from scratch: plan the team structure, hire, onboard, and develop a high-performing team as the business grows.
- Set clear KPIs, targets, and ways of working for the team, and create a culture of testing, learning, and accountability.
- Own and allocate the total marketing budget, making sure spend is aimed at the highest-return channels.
- Select and manage external agencies, freelancers, and partners where needed.
- Work closely with the senior leadership, e-commerce, Amazon, and product teams to align marketing with commercial goals, product launches, and promotions.
- Report on marketing performance, ROI, and growth opportunities to the Managing Director and senior leadership.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Paid Media
- Lead strategy and performance across Google Ads, Meta, and other paid channels.
- Set budgets, targets, and testing plans, and make sure campaigns hit efficiency and growth goals (ROAS, CPA, new customer acquisition).
- Oversee creative development and testing for paid advertising, working with creators and internal teams.
CRM & Email Marketing
- Own the CRM and email strategy through Klaviyo, including campaigns, segmentation, and automated customer journeys.
- Build and optimize lifecycle flows from acquisition through to retention and post-purchase engagement.
- Drive improvements in engagement, repeat purchase, and customer lifetime value.
SEO & Organic Growth
- Lead the SEO strategy across our websites, using tools such as Semrush to identify keyword, content, and technical opportunities.
- Oversee the optimization of website and product content and the creation of SEO-focused content.
- Stay ahead of emerging trends such as AI search visibility and changing search behavior.
Social Media & Content
- Own the social media strategy and content calendar across our brands.
- Oversee the creation of engaging content, including video, graphics, and copy, and manage community engagement.
- Use performance data to continually improve content and channel strategy.
Influencer, Creator & Affiliate Marketing
- Build and scale influencer, creator, and affiliate programs that drive brand exposure, sales, and reusable content.
- Oversee outreach, negotiations, briefs, budgets, and campaign delivery.
- Measure performance and use the results to shape future partnerships.
PR & Partnerships
- Develop PR, media, product review, and partnership opportunities that increase brand awareness, credibility, and demand.
- Lead product launches, seasonal activity, and promotional campaigns across all relevant channels.
- Build relationships with agencies, creators, media contacts, and commercial partners.
Acquisition, Amazon & Growth
- Drive high-intent traffic and sales across both our DTC websites and Amazon through paid media, creators, affiliates, PR, and search.
- Work with the e-commerce and Amazon teams to align marketing with product positioning, promotions, and customer journeys.
- Use performance data and attribution to increase customer numbers, revenue, and return on marketing investment.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Reporting & Optimisation
- Build a clear reporting framework across all marketing channels and report against agreed KPIs.
- Turn data into clear recommendations and actions for the business.
- Continuously test, optimize, and refine activity to improve commercial performance.
About You
- You have 5+ years' experience as a Head of Marketing, Marketing Manager, or similar, ideally in e-commerce or consumer products selling physical goods.
- You have a proven track record of building or scaling a marketing team, and you enjoy hiring, developing, and leading people.
- You have broad, hands-on experience across paid media, CRM, SEO, social, influencer, affiliate, PR, and e-commerce, and you understand how these channels work together throughout the customer journey.
- You're strategic but practical: you can set the vision and still roll up your sleeves to deliver it, especially while the team is being built.
- You've owned marketing budgets and can show how your work has driven measurable commercial results.
- You're analytical and comfortable with data, attribution, and performance reporting, and you make decisions based on what the numbers tell you.
- You're creative, with a strong eye for content, copy, and brand presentation.
- You're organized and able to manage multiple brands, projects, and priorities at once.
- You're curious and keep up with changes in digital marketing, social platforms, e-commerce, AI, and consumer behavior.
- Most importantly, you're excited by the chance to build something from the ground up and make a real impact on a growing business.
If this sounds like you, please get in touch!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location