Lipton Media
Head of Marketing
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Head of Marketing – Global B2B Events
£70,000 – £80,000 + Benefits
London | Hybrid – 2–3 days in the office
An exciting opportunity has arisen for an accomplished Head of Marketing to join a highly successful, growing B2B events business with an established portfolio of international conferences.
This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.
Leading a small, experienced marketing team, you will take ownership of the marketing strategy across a portfolio of approximately 15 international events, driving audience acquisition, delegate growth, brand development and overall event performance.
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Responsibilities
- Lead and develop a high-performing events marketing function
- Own the marketing strategy across an international conference portfolio
- Manage and mentor two Senior Marketing Managers
- Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement
- Remain hands-on across campaign planning and execution
- Introduce fresh ideas, processes and marketing best practice
- Work closely with senior leadership, sales, production and wider event teams
- Travel internationally approximately 4–5 times per year, including destinations such as New York, Singapore, Cape Town and Nairobi
Qualifications
You will be a polished, commercially minded B2B events marketer with 7–8+ years' experience, ideally gained within conferences or high-level business events.
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Required Skills
You will have:
- Extensive B2B conference/events marketing experience
- A strong track record of delivering successful delegate acquisition campaigns
- Previous experience managing and developing a marketing team
- Excellent strategic and hands-on digital marketing capabilities
- Strong commercial awareness and analytical skills
- A professional, articulate and confident communication style
- The ability to lead from the front and positively influence a growing business
Preferred Skills
Experience marketing conferences within financial services, finance or related professional markets would be highly advantageous.
Pay range and compensation package
£70,000 – £80,000 + £10,000 Bonus + Benefits
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