Ruebik
Head of Marketing
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Head of Marketing – FinTech
Location: UK / Europe / US – Remote/Hybrid
The Opportunity
We are partnering with a well-funded, early-stage FinTech business building innovative infrastructure for the global financial ecosystem.
As the company enters its next phase of growth, they are looking for a Head of Marketing to own and execute the marketing function.
This is a highly hands-on role. The strategy and direction are established; the priority now is finding an experienced FinTech marketer who can refine where needed, build the marketing engine and deliver.
The Role
Reporting to the Chief Growth Officer, you will lead marketing across positioning, content, sales enablement, demand generation, communications, events, and performance.
You’ll work closely with senior leadership to translate a complex proposition into clear, credible messaging for sophisticated institutional audiences.
You’ll be equally comfortable shaping go-to-market plans and personally writing content, building decks, running campaigns, or analysing performance.
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Key Responsibilities Include:
- Own and refine positioning, messaging, and go-to-market execution.
- Develop content, thought leadership, and sales enablement materials.
- Build demand-generation activity supporting the commercial pipeline.
- Manage external communications, digital channels, and industry presence.
- Develop an ROI-led approach to conferences and events.
- Establish marketing analytics, attribution, and reporting.
- Use AI effectively to accelerate insight, content, and marketing execution.
What We’re Looking For
We are looking for an experienced B2B FinTech marketer who combines strategic thinking with a genuine willingness to execute.
You’ll ideally bring:
- Circa 8–12+ years' marketing experience, with significant B2B exposure.
- A background in FinTech, payments, financial infrastructure, banking technology, or adjacent financial services.
- Experience marketing to banks, financial institutions, or complex B2B audiences.
- Startup or scale-up experience, working with lean teams and limited resources.
- Broad experience across positioning, content, GTM, demand generation, and sales enablement.
- Strong commercial instincts and an ROI-focused approach to marketing.
- Excellent writing skills and the ability to simplify complex propositions.
- Confidence using AI as part of the modern marketing toolkit.
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The Person
You may currently be a Head of Marketing, Marketing Director, VP Marketing, or senior marketing lead looking for greater ownership.
You’ll be entrepreneurial, commercially minded, and comfortable operating without a large team or established marketing infrastructure around you.
Above all, you’ll be a builder – someone excited by the opportunity to roll up your sleeves, create structure, and help an ambitious FinTech business scale.
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