How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Us
Our work culture is inclusive, modern, friendly, and democratic. We look for bright, positive-thinking individuals with a can-do attitude. Our people enjoy challenging themselves to be the best at what they do - if that sounds like you, you'll fit right in!
About the Role
We are seeking an experienced and passionate Head of Marketing to lead and execute our marketing strategy. As Head of Marketing, you will play a vital role in driving brand awareness, generating leads, and positioning us as a leader in the public sector digital transformation. You will be responsible for developing and implementing comprehensive marketing campaigns, overseeing all marketing activities, and managing the marketing budget. You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives.
Key Responsibilities
- Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience
- Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns
- Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities
- Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape
- Team Leadership & Management: Build, lead, and mentor a high-performing marketing team
KPIs
- Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities
- Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates
- Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics
- Return on Marketing Investment (ROMI): Track and analyse the return on investment for marketing campaigns and activities
- Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Requirements
- Proven Experience: Extensive experience as Head of Marketing or similar role, with a demonstrable track record of success in B2B marketing, ideally within the technology or public sector space
- Strategic Thinking: Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive marketing plans
- Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
- Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads
- Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools, with the ability to track, measure, and report on marketing performance
- Communication & Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
- Public Sector Knowledge: Understanding of the public sector landscape, including government policies, procurement processes, and digital transformation initiatives
- Budget Management: Experience in managing marketing budgets and optimizing resource allocation
- Team Leadership: Proven ability to build, lead, and motivate high-performing marketing teams
- Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector
- CRM: Practical experience of implementing marketing processes and pipeline within an enterprise CRM system (ideally HubSpot)
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Bonus Points
- Experience with Account-Based Marketing (ABM) strategies
- Familiarity with government digital service standards and frameworks
- Strong network of contacts within the public sector technology community
Salary
£75,000 - £95,000
Benefits
- 25 days paid holiday, plus bank holidays
- Vitality medical insurance
- Workplace Pension 5% employer contribution
- Group Life Assurance
- Cyclescheme
- 5 days a year for approved Training
- WFH equipment allowance
- Buy / Sell Holiday
- 2 days paid volunteering days
- Other benefits:
- Flexible working
- Work on exciting projects - make a difference
- Empowered to make decisions
- Encouraged to fail fast and learn quickly
For further information, contact Talentteam@zaizi.com
Nat Hinds - Head of Talent
Kayla Kirby - Talent Acquisition Specialist
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location