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Head of Marketing
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Head of Marketing
London (Hybrid) £90,000
We're working with a founder-led health and fitness SaaS business, built over eight years and trusted by thousands of coaches worldwide, that's scaling from around £2M ARR to a £10M target over the next three to five years. They're looking for a Head of Marketing to lead the team and own marketing's contribution to that growth.
This is a senior leadership role, but not one that sits far away from the numbers. You'll stay close enough to CPL, CAC, lead quality and trial-to-paid conversion to challenge decisions, coach your team, and know what good looks like. Retention is strong, growth from here depends on marketing becoming a genuine performance engine, and this role exists to own that.
What you'll be doing:
- Owning marketing's contribution to the coach growth and revenue target, accountable directly to the COO and leadership team
- Directly managing a Performance Marketing Manager, with real scrutiny over CPL and CAC decisions, cheap leads don't count as a win if they don't convert
- Directing organic growth and content strategy, including SEO and AI/LLM discoverability, a channel that's currently under-invested and needs fixing
- Leading a team of five across performance, organic growth, social, brand and design, so everything's joined up behind quarterly goals
- Helping activate new revenue lines, including an upcoming AI programming launch, working closely with Product
- Deciding which events and activations earn their place on the calendar and budget
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What we're looking for:
- 5+ years in a senior marketing role inside a fast-moving, digital-first SaaS, subscription or marketplace business, personally accountable for a CAC, LTV or paid acquisition number, not overseeing one from a distance
- Experience managing a Performance Marketing Manager or similar paid media specialist day to day, not just commissioning an agency
- Working knowledge of SEO and content fundamentals, enough to direct and hold an organic lead accountable
- A strong brand instinct too, this is performance-first, not performance-only
- Confidence with Google Ads, Meta and GA4 or an equivalent analytics stack
- Comfortable with ambiguity, the team and structure are still evolving and you'll help shape them
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Bonus points: Experience with a two-sided marketplace, membership or community-driven audience, familiarity with health, fitness or the creator economy, and exposure to how AI/LLM-driven search is changing organic discovery.
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