Donmar Warehouse
Head of Marketing
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Head of Marketing
Application Deadline: 28 August 2026
Department: Audiences - Marketing
Employment Type: Full Time
Location: Donmar Warehouse Office
Reporting To: Director of Audiences
Compensation: £45,000 - £47,000 / year
Description
Purpose of the Role
The Head of Marketing is a key member of the Audiences team, and will oversee the delivery of our marketing strategy; planning and delivering effective multichannel campaigns to ensure maximum audience attendance and Box Office income. An experienced senior marketer, they will be able to use data to inform decision making and have a passion for delivering audience focused campaigns. They will be able to translate strategy into action, and ensure that audiences are considered across the organisation, working particularly closely with our Development team.
The Head of Marketing line manages the Marketing Coordinator, and works closely with our external PR agency to ensure all marketing campaigns are coordinated and effective. They should have a strong creative sense, and an ability to balance commercial needs with delivering an artistic vision.
The Head of Marketing will lead on devising audience development campaigns, ensuring that our work reaches the widest possible audiences. They will be responsible for the day-to-day management of the marketing budget, tracking spend and analysing return on investment.
The Head of Marketing should have impeccable attention to detail and act as a brand guardian across the organisation’s work, ensuring all external-facing communications are of the highest quality. They will deputise for the Director of Audiences where required and contribute to the strategic development of audiences across the Donmar.
We believe that representation matters; diversity of identity, of perspective and of lived experience enriches our work and our lives. We recognise that the Donmar and the wider theatre industry is not representative of contemporary society in terms of workforce, artists and audience. We particularly encourage applications from those who are currently under-represented both at the Donmar and more widely in the industry, and specifically from D/deaf or disabled, or neurodivergent applicants and applicants who experience barriers and inequity due to ethnicity, gender identity and/or socio-economic background.
Duties and Responsibilities
Key Responsibilities:
- Marketing Campaigns:
- Lead, plan, and deliver effective multichannel marketing campaigns to maximize audience attendance, brand awareness, and Box Office income across all productions at the Donmar.
- Be the lead marketing contact for producers or venues for Donmar transfers to the West End, internationally or broadcasts in cinemas.
- Devise and deliver a comprehensive digital marketing plan, collaborating closely with the Development team to ensure joined-up communication across members and audiences.
- Drive audience development campaigns to reach new, diverse audiences, with a particular focus on our 35 and under ticket scheme, collaborating with external partners as required.
- Work closely with our PR agency to maximise profile for productions.
- Coordinate the delivery of season on sales, working closely with the Development team and Head of Ticketing.
- Drive innovation across all marketing and communication channels, trialling new ways of working and keeping up-to-date with latest trends and best practices in the industry.
- Lead on the management of the website - ensuring content is kept up to date and driving implementation of new functionality with our web developers.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Data & Insight:
- Responsible for the audience insight strategy ensuring that research is carried out regularly and effectively, and finding effective ways to disseminate findings internally.
- Use data from Spektrix and Indigo to inform planning of marketing campaigns, and to monitor and evaluate ROI.
- Work with the Head of Ticketing to regularly report on sales and trends to the wider team.
- Manage and monitor the marketing budget, including processing invoices and forecasting.
-
Brand & Customer Experience:
- Work with the Director of Audiences and Head of Ticketing to streamline and improve the customer journey from the ticket purchase path through to attendance and post show communications.
- Working with the Director of Audiences and Artistic Director, support the creation of engaging imagery and marketing assets for productions including liaising with creative teams to sign off.
- Act as a brand guardian and ensure all communications across the organisation are on brand and consistently high quality.
-
Line Management:
- Line manage the Marketing Coordinator.
- Deputise for the Director of Audiences when required.
This is not an exhaustive list of duties and we may, at any time, allocate other tasks which are of a similar nature or level.
Person Specification
Essential:
- Demonstrable experience in a senior marketing role, ideally within a producing theatre or other arts organisation.
- Proven track record of planning and delivering bold multichannel marketing campaigns that meet or exceed income targets.
- Experience of and enthusiasm for audience development and reaching diverse new audiences.
- Confident working with external suppliers and stakeholders, ensuring projects are managed effectively, on schedule and within budget.
- Experienced and confident at briefing designers and working in collaboration with artists.
- Demonstrable strong knowledge of digital marketing best practice.
- Experience of analysing audience data and using data to inform campaign planning.
- A strong team player with the ability to collaborate across the organisation.
- An innovator with a proven track record of introducing new ideas and ways of working.
- Experienced line manager, able to effectively motivate and manage team members, and support their individual development.
- Organised, able to prioritise effectively and to handle multiple simultaneous tasks in a fast-paced environment.
- The highest standards of written accuracy, creative flair and excellent attention to detail.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable:
- Knowledge of and a passion for theatre.
- Knowledge of Spektrix, or other similar ticketing system.
- Familiarity with Craft CMS, Dot Digital and Canva.
Benefits
At the Donmar, we offer a range of benefits to support the wellbeing and development of our staff. We also run a variety of social events throughout the year, as well as several staff-led groups; including our Book, Culture and Gardening clubs, providing opportunities to connect over shared interests.
- Holiday: we work hard at the Donmar, so we appreciate the benefit of time away from the day-to-day to recharge our batteries. In addition to all statutory Bank Holidays, our enhanced holiday entitlement gives 25 days holiday* from joining with the ability to increase that as your service grows.
- Staff are also given a paid day off to celebrate their birthday!
- Pension: once you have successfully completed your probationary period you will be entitled to 6% employer pension contribution as part of the Donmar’s stakeholder pension scheme.
- Employee Assistance Programme: from day one, you will have access to our comprehensive Employee Assistance Programme, Optima Health. This is a free, confidential support service available to you 24 hours a day, every day of the year.
- Free tickets: at the Donmar we are passionate about what we do, and want everyone who works for us to experience our work on stage. All staff are offered complimentary tickets to attend a preview performance per production. You will also receive staff discounts at our bars in the theatre.
- Professional Development: the Donmar is committed to your development and we will help you realise your full potential by providing a varied programme of training opportunities.
- Other benefits:
- Company lunches twice a production.
- Travel loan.
- Subsidised gym membership.
- Cycle scheme.
- Eye test vouchers.
Please note, some of these are available once you have successfully passed your probation, and all discretionary benefits are subject to change.
*allowances will be pro rata if you work part time hours
**subject to scheme rules
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills