MacGregor Black
Head of Marketing
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Head of Marketing
Are you an experienced 360° marketer with a background in premium drinks? Do you have experience leading everything from brand strategy and NPD through to Trade, Consumer, Ecommerce and PR? Are you looking for an autonomous senior marketing role within an entrepreneurial drinks business, with the flexibility of a three-day working week?
MacGregor Black is partnering with an ambitious Premium Spirits business on the search for a Head of Marketing. This is a London-based position, working 3 days per week.
As the business enters its next stage of growth, they are looking for an experienced marketing leader to take ownership of the wider marketing strategy while remaining close to execution. Working alongside the Founder and Commercial Director, you will have significant autonomy to shape marketing activity across the UK and international markets.
This is a genuinely 360° role covering Brand, Trade and Consumer Marketing, Ecommerce, New Product Launches, PR and through-the-line activation. You will also manage an existing Brand Manager, providing mentorship and supporting their continued development within the business.
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Key Responsibilities
- Develop and execute the overall marketing strategy in line with the wider commercial objectives of the business.
- Lead Brand, Trade and Consumer Marketing activity across the UK and international markets.
- Manage New Product Launches from initial planning through to market activation.
- Lead Ecommerce and Digital Marketing activity, supporting both brand and commercial growth.
- Develop and execute Trade Marketing programmes across the On and Off Trade.
- Oversee PR, partnerships and through-the-line marketing campaigns.
- Work closely with the Commercial team to ensure marketing activity supports wider business objectives.
- Manage external agencies and specialist partners.
- Lead, mentor and develop the Brand Manager.
- Manage marketing budgets and monitor the effectiveness and commercial impact of activity.
Qualifications & Experience
- Proven senior marketing experience within Premium Drinks is essential.
- Strong 360° marketing experience across Brand, Trade, Consumer and Digital.
- Demonstrable experience successfully delivering New Product Launches.
- Strong understanding of Ecommerce and Digital Marketing.
- Experience delivering PR, partnerships and through-the-line campaigns.
- UK market experience is essential, with European experience highly desirable.
- Wider international market exposure would be advantageous.
- Experience working within both larger corporate organisations and smaller entrepreneurial or challenger businesses would be highly beneficial.
- Previous experience managing and developing direct reports.
- Commercially minded, autonomous and comfortable operating within a fast-moving environment.
- A hands-on approach, with the willingness to move between strategic leadership and day-to-day execution.
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Salary & Benefits
- Up to £55,000 basic salary
- 3 days per week
- London based
- Opportunity for the position to develop into a full-time role in the future as the business continues to grow.
Interested in learning more? Please contact Kieron Hall at MacGregor Black for a confidential chat.
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