TMG
Head of Marketing
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About Us
TMG (The Malachite Group) is a live entertainment company overseeing a portfolio of global music festivals and event properties such as Afro Nation, Piano People, Afrotronic and more. We curate world-class experiences and deliver unforgettable cultural moments, championing the communities we serve.
The Role
We are seeking a visionary Head of Marketing to lead brand and growth strategy across TMG’s portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for our festivals, from Portugal to London to Ghana and beyond.
You’ll report directly to the Chief Commercial Officer and the leadership team and oversee a multidisciplinary global marketing function. The ideal candidate is in equal parts creative strategist, business operator, and cultural architect.
Key Responsibilities
Strategic Leadership
- Define and execute the long-term marketing vision across Afro Nation Portugal and TMG’s brand portfolio
- Translate brand strategy into data-driven, culturally rich multi-channel marketing campaigns
- Lead go-to-market strategy for new launches and geographic expansion
Revenue Management
- Define ticketing targets and forecasts for all events in the TMG portfolio
- Define ticket prices, tiers, and volumes per tier based on previous years, benchmark of other events, and real-time performance
- Track sales against all year-long targets and adapt strategies to hit sales targets
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Growth & Innovation
- Identify new revenue and audience growth opportunities through new projects, digital innovation, and platform integrations
- Evolve our marketing stack to include predictive analytics and AI-driven insights
- Generate innovative marketing ideas and campaigns that stand out and attract attention
Budget & Performance
- Own the global festival marketing budget; forecast, manage, and optimise for ROI
- Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
Team Leadership & Culture
- Build, mentor, and scale a high-performing team of 5 across creative, digital, PR, paid media, and CRM (3 direct reports)
- Foster a culture of excellence, collaboration, and curiosity
- Manage external agencies, freelance talents, and media partners globally
Candidate Requirements
Essential Experience
- 10+ years of progressive marketing leadership experience in live entertainment, music, media, or global brand
- Demonstrated success leading large-scale, multi-market campaigns
- A commercial mindset with primary focus on driving ticket sales
- Deep fluency in youth culture, music trends, and the global Black diaspora
- Understanding of and affinity with Afrobeats, Afrohouse, and Amapiano music
- Experience being hands-on managing a team, spotting upskilling and training opportunities, providing mentorship and coaching to ensure success and growth for direct reports
- Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
- High comfort level presenting to C-suite and cross-functional stakeholders
- A track record of operating calmly in high-stakes, fast-moving environments
- Proficiency in various digital channels, including social media, SEO, email marketing, and online advertising.
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Bonus Points
- Experience with major festivals, touring, or international event marketing
- A genuine affinity and a strong understanding of sports culture: actively following major sporting events, competitions, teams and athletes, and a natural curiosity about the wider sports landscape
- Network across music management, talent agencies, and brand sponsors
- Familiarity with global festival markets, particularly Africa, Europe, and North America
- Second language
What We Offer
At TMG, we believe in creating extraordinary experiences for our community, partners, and our team.
- Hybrid working policy (3 days in office)
- Private Health and Dental cover upon passing 3-month probation
- Death in Service scheme
- Enhanced Maternity Policy after 12 months of service
- Additional annual leave allowance for years of service completed
- Half a day’s annual leave allowance for Birthday
- On-site attendance at large-scale festivals and events
Why Join TMG?
This is more than a Head of Marketing role, it’s an opportunity to shape the future of live music and entertainment. If you’re a strategic thinker, a data-driven decision-maker, and a leader who thrives in high-growth, high-energy environments, we want to hear from you.
Apply now and let’s build something unforgettable.
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