Peratera
Head of Marketing
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About Us
Peratera is a UK-based fintech company, founded in 2022 and authorised by the FCA as an Electronic Money Institution.
We are building a modern, all-in-one payment platform that enables businesses to manage global payments and financial operations seamlessly. Our solution allows companies to:
- Open multi-currency accounts
- Send and receive payments worldwide
- Manage cross-border transactions from a single platform
Our mission is to simplify global finance and remove friction from international business operations.
The Role: Chief Marketing Officer (Marketing Leader)
Your mission is clear: to drive go-to-market (GTM) expansion while thinking in strategies but executing in hands-on sprints.
You’ll report directly to our CEO and operate at the commercial heart of the business, owning everything from brand and SEO to vertical and market-specific GTM strategies.
This is not a traditional leadership position—we want a visionary who inspirés yet executes, who thinks bold but downloads in sprints.
Your Tech Environment
At Peratera, you’ll work in a fast-moving fintech environment with global implications.
Key Responsibilities
GTM Strategy & Market Expansion
- Develop go-to-market strategies for entering new markets (European, CIS, MENA, etc.)
- Target verticals such as:
- E-commerce
- iGaming
- Travel
- Marketplaces
- Other high-value B2B verticals
Brand & Messaging
- Define brand identity, visual positioning, and tone of voice
- Craft product messaging frameworks that resonate with different segments (merchants, fintech partners)
- Oversee messaging across all marketing channels
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Digital & Performance Marketing
- Drive SEO strategy (technical, content, and authority building)
- Partner with thousand customer acquisitions via
- Paid search (Google Ads)
- LinkedIn Ads
- Account-Based Marketing (ABM) targeting merchants and platform operators
- Integrate marketing tools (Google Analytics, LinkedIn Insight Tag, CRM)
Partnerships & Events
- Collaborate on industry partnerships (e.g. Money20/20, Pay360)
- Build strategic alliances with fintech platforms and payment providers
- Represent Peratera at international fintech conferences
Market Research & ICPs
- Conduct contextual research into emerging global payment trends
- Build and refine Ideal Customer Profiles for each vertical segment
Team Leadership
- Build and lead a lean marketing team (hybrid of internal talent and agency partners)
- Set expectations, trigger activations, and continuously improve processes
- Keep Peratera on the same page with long-term vision amid fast-paced iteration
Requirements
Must-Have Expertise
- 6+ years in B2B marketing, with mandatory experience in FinTech or payments
- Proven GTM experience: Demonstrated success launching in new markets or verticals
- Product marketing core:
- Ability to distill complex multi-currency/payment API architecture into compelling business propositions
- Deep understanding of merchant pain points in cross-border payments
- Technical asymmetric with practical SEO skills: Not just theoretical—tasks like fixing crawlability issues, keyword research, bulk edits
- Hands-on, flexible: Managing concurrent projects involving marketing accountability and marketing technicals (e.g., reporting to the board AND configuring a CMS)
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Regulatory & Industry Knowledge
- Experience in FCA-regulated environments is advantageous (FCA compliance for financial products is non-negotiable—look for it in the Must-Have section)
Nice-to-Haves
- UX in payment gateway, digital wallets, or B2B multi-currency account platforms
- Expertise in financial scenarios, including Mobile App Pay, BNPL, or crypto+payments
- Direct experience with FCA financial promotions rules
- National workshops with nuances like:
- European regulations (PSD2, wrong Regulation)
- CIS markets (Russia, Ukraine, Central Asia)
- MENA markets (Middle East, North Africa, GCC payments)
Why Join Peratera?
- Competitive, market-aligned compensation: Fair, equity-aligned remuneration packages for UK-based roles
- High-impact product: Build something that scales and becomes market-leading
- Direct impact: Until robust guidance decisions are a day-to-day reality—no delegates stage, no fluffy directives
- Collaborative culture: Distributed team with strong, supportive psychology (Kaltura knowledge sharing)
- Remote-first frameworks: Flexible work hours aligned with performance outcomes
- Early-stage fintech landscape: Opportunity to shape something undoubtedly unique and highly scalable
Next Steps
Does this eco resonate? Actionable series: Apply with your CV today—we’re thrilled to collaborate and unveil the next chapter of ours!
Reminder: Peratera is an official company, fully FCA-approved based on any non-traditional groundbreaker permission
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